Bitauto (NYSE:BITA) and Verisk Analytics (NASDAQ:VRSK) are both computer and technology companies, but which is the better investment? We will compare the two companies based on the strength of their profitability, earnings, risk, analyst recommendations, institutional ownership, dividends and valuation.

Institutional and Insider Ownership

35.9% of Bitauto shares are owned by institutional investors. Comparatively, 93.0% of Verisk Analytics shares are owned by institutional investors. 3.2% of Verisk Analytics shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Profitability

This table compares Bitauto and Verisk Analytics’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Bitauto -15.08% -8.60% -2.90%
Verisk Analytics 27.94% 31.53% 10.86%

Risk & Volatility

Bitauto has a beta of 2.85, meaning that its stock price is 185% more volatile than the S&P 500. Comparatively, Verisk Analytics has a beta of 0.58, meaning that its stock price is 42% less volatile than the S&P 500.

Analyst Recommendations

This is a summary of recent ratings and recommmendations for Bitauto and Verisk Analytics, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Bitauto 1 3 2 0 2.17
Verisk Analytics 0 7 4 0 2.36

Bitauto presently has a consensus target price of $28.67, suggesting a potential upside of 54.87%. Verisk Analytics has a consensus target price of $111.00, suggesting a potential downside of 10.40%. Given Bitauto’s higher possible upside, research analysts clearly believe Bitauto is more favorable than Verisk Analytics.

Earnings and Valuation

This table compares Bitauto and Verisk Analytics’ top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Bitauto $1.30 billion 1.03 -$260.34 million ($3.42) -5.41
Verisk Analytics $2.15 billion 9.51 $555.10 million $3.21 38.59

Verisk Analytics has higher revenue and earnings than Bitauto. Bitauto is trading at a lower price-to-earnings ratio than Verisk Analytics, indicating that it is currently the more affordable of the two stocks.

Summary

Verisk Analytics beats Bitauto on 12 of the 14 factors compared between the two stocks.

About Bitauto

Bitauto Holdings Limited, through its subsidiaries, provides Internet content and marketing services, and transaction services for the automobile industry in the People's Republic of China. It operates in three segments: Advertising and Subscription Business, Transaction Services Business, and Digital Marketing Solutions Business. The Advertising and Subscription Business segment offers advertising services, including automobile pricing and promotional information, specifications, reviews, and consumer feedback to automakers through its bitauto.com Website and related mobile applications. It also provides transaction-focused online advertisement and promotional services for automakers, automobile dealers, auto finance partners, and insurance companies; and Web-based and mobile-based integrated digital marketing solutions to automobile dealers. The Transaction Services Business segment operates an online automobile retail transaction platform, which provides transaction platform and self-operated financing services. The Digital Marketing Solutions Business segment offers one-stop digital marketing solutions, including Website creation and maintenance, online public relation, online marketing campaign, advertising agency, big data application, and digital image creation services for automakers. The company also distributes its dealer customers' automobile pricing and promotional information through its Internet service provider partners. Bitauto Holdings Limited was founded in 2000 and is headquartered in Beijing, the People's Republic of China.

About Verisk Analytics

Verisk Analytics, Inc. provides data analytics solutions for customers in the insurance, energy, and financial markets in the United States and internationally. Its Decision Analytics segment develops predictive models to forecast scenarios, and produce standard and customized analytics for predicting loss, selecting and pricing risk, detecting fraud before and after a loss event, and quantifying losses. It provides fraud-detection tools for the property and casualty (P&C) insurance industry; data analytics for energy, chemicals, and metals and mining industries; and data and information services that enable enhanced compliance with environmental health and safety, as well as helps businesses and governments to anticipate and manage climate-and weather-related risks. The company's Risk Assessment segment offers solutions to P&C insurance customers and focuses on prediction of loss, and selection and pricing of risk. Its solutions include industry-standard insurance programs that help P&C insurers in defining coverage and issue policies; actuarial services to help its customers analyze and price their risks; and customized services that include assisting with the development of independent insurance programs, analysis of their own underwriting experience, development of classification systems and rating plans, and other business decisions, as well as supplies information to various customers in other markets. This segment's solutions also comprise property-specific rating and underwriting information on properties, businesses, and communities to evaluate, price, and process commercial insurance applications, including property, auto, general liability, business owner's policy, and workers compensation. The company was founded in 1971 and is headquartered in Jersey City, New Jersey.

Receive News & Ratings for Bitauto Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Bitauto and related companies with MarketBeat.com's FREE daily email newsletter.