First Mercantile Trust Co. boosted its position in Nielsen Holdings PLC (NYSE:NLSN) by 58.4% in the fourth quarter, according to its most recent disclosure with the Securities and Exchange Commission (SEC). The firm owned 10,850 shares of the business services provider’s stock after purchasing an additional 4,000 shares during the period. First Mercantile Trust Co.’s holdings in Nielsen were worth $253,000 as of its most recent SEC filing.

A number of other institutional investors and hedge funds have also recently added to or reduced their stakes in the business. Advisors Asset Management Inc. lifted its position in shares of Nielsen by 175.8% during the 3rd quarter. Advisors Asset Management Inc. now owns 6,104 shares of the business services provider’s stock valued at $169,000 after acquiring an additional 3,891 shares during the last quarter. Fuller & Thaler Asset Management Inc. lifted its position in shares of Nielsen by 112.1% during the 3rd quarter. Fuller & Thaler Asset Management Inc. now owns 6,150 shares of the business services provider’s stock valued at $170,000 after acquiring an additional 3,250 shares during the last quarter. Rockefeller Capital Management L.P. acquired a new stake in shares of Nielsen during the 3rd quarter valued at $187,000. Cerebellum GP LLC acquired a new stake in shares of Nielsen during the 4th quarter valued at $219,000. Finally, Virtu Financial LLC acquired a new stake in shares of Nielsen during the 4th quarter valued at $231,000.

NLSN has been the subject of a number of research analyst reports. ValuEngine lowered Nielsen from a “hold” rating to a “sell” rating in a report on Tuesday, January 22nd. Morgan Stanley set a $26.00 target price on Nielsen and gave the company a “buy” rating in a report on Tuesday, January 8th. Credit Suisse Group initiated coverage on Nielsen in a report on Friday, December 7th. They issued a “neutral” rating and a $29.00 target price for the company. SunTrust Banks reduced their target price on Nielsen from $28.00 to $27.00 and set a “buy” rating for the company in a report on Monday, October 29th. Finally, Zacks Investment Research restated a “hold” rating on shares of Nielsen in a report on Monday, December 31st. One analyst has rated the stock with a sell rating, seven have given a hold rating and six have assigned a buy rating to the company’s stock. The stock has an average rating of “Hold” and an average target price of $28.42.

In related news, SVP Jeffrey Charlton sold 6,337 shares of the firm’s stock in a transaction that occurred on Monday, December 3rd. The shares were sold at an average price of $27.46, for a total value of $174,014.02. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. Company insiders own 0.35% of the company’s stock.

NYSE NLSN opened at $26.30 on Friday. The company has a market cap of $9.07 billion, a PE ratio of 12.46, a PEG ratio of 1.05 and a beta of 0.95. The company has a debt-to-equity ratio of 1.97, a current ratio of 1.14 and a quick ratio of 1.14. Nielsen Holdings PLC has a 1-year low of $20.53 and a 1-year high of $35.11.

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About Nielsen

Nielsen Holdings plc, together with its subsidiaries, operates as an information and measurement company. It operates through Buy and Watch segments. The company provides media and marketing information, analytics, and manufacturer and retailer expertise about what and where consumers buy, read, watch, and listen.

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Institutional Ownership by Quarter for Nielsen (NYSE:NLSN)

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