The Rubicon Project (NYSE:RUBI) was downgraded by Zacks Investment Research from a “hold” rating to a “sell” rating in a research report issued on Thursday.

According to Zacks, “The Rubicon Project, Inc. is a global technology company that focuses to automate the buying and selling of advertising. The Company’s Advertising Automation Cloud is a scalable software platform that powers and optimizes a marketplace for the real time trading of digital advertising between buyers and sellers. Its advertising automation cloud incorporates machine-learning algorithms, data processing, high volume storage, detailed analytics capabilities, and a distributed infrastructure. The Rubicon Project, Inc. is headquartered in Los Angeles, California. “

Several other research firms have also weighed in on RUBI. ValuEngine lowered The Rubicon Project from a “hold” rating to a “sell” rating in a research note on Friday, December 21st. Craig Hallum reaffirmed a “buy” rating on shares of The Rubicon Project in a research note on Friday, October 12th. Finally, SunTrust Banks set a $5.00 price objective on The Rubicon Project and gave the company a “buy” rating in a research note on Thursday, November 8th.

NYSE RUBI opened at $4.64 on Thursday. The stock has a market capitalization of $242.59 million, a PE ratio of -4.18 and a beta of 1.48. The Rubicon Project has a 1-year low of $1.48 and a 1-year high of $4.89.

The Rubicon Project (NYSE:RUBI) last released its quarterly earnings data on Wednesday, November 7th. The software maker reported ($0.18) earnings per share for the quarter, beating the consensus estimate of ($0.23) by $0.05. The business had revenue of $29.73 million for the quarter, compared to analyst estimates of $28.93 million. The Rubicon Project had a negative return on equity of 45.33% and a negative net margin of 72.75%. Sell-side analysts anticipate that The Rubicon Project will post -1.18 earnings per share for the current fiscal year.

In related news, Director Frank Addante sold 87,500 shares of the firm’s stock in a transaction dated Thursday, November 15th. The stock was sold at an average price of $4.60, for a total transaction of $402,500.00. Following the sale, the director now directly owns 1,532,745 shares in the company, valued at approximately $7,050,627. The sale was disclosed in a document filed with the SEC, which is accessible through this link. Also, CFO David Day sold 53,798 shares of the firm’s stock in a transaction dated Thursday, November 15th. The shares were sold at an average price of $4.70, for a total value of $252,850.60. Following the sale, the chief financial officer now owns 241,021 shares in the company, valued at $1,132,798.70. The disclosure for this sale can be found here. Insiders sold a total of 171,494 shares of company stock worth $777,272 over the last ninety days. Corporate insiders own 12.70% of the company’s stock.

Several large investors have recently made changes to their positions in the stock. Dimensional Fund Advisors LP raised its holdings in shares of The Rubicon Project by 6.1% during the 3rd quarter. Dimensional Fund Advisors LP now owns 2,543,129 shares of the software maker’s stock valued at $9,155,000 after buying an additional 146,571 shares during the period. Vanguard Group Inc. raised its holdings in shares of The Rubicon Project by 14.2% during the 3rd quarter. Vanguard Group Inc. now owns 2,105,373 shares of the software maker’s stock valued at $7,580,000 after buying an additional 261,187 shares during the period. Vanguard Group Inc raised its holdings in shares of The Rubicon Project by 14.2% during the 3rd quarter. Vanguard Group Inc now owns 2,105,373 shares of the software maker’s stock valued at $7,580,000 after buying an additional 261,187 shares during the period. Royce & Associates LP raised its holdings in shares of The Rubicon Project by 26.5% during the 3rd quarter. Royce & Associates LP now owns 1,732,272 shares of the software maker’s stock valued at $6,236,000 after buying an additional 362,855 shares during the period. Finally, Caption Management LLC raised its holdings in shares of The Rubicon Project by 5.0% during the 4th quarter. Caption Management LLC now owns 1,358,203 shares of the software maker’s stock valued at $5,066,000 after buying an additional 64,582 shares during the period. Institutional investors and hedge funds own 55.84% of the company’s stock.

About The Rubicon Project

The Rubicon Project, Inc provides technology solutions to automate the purchase and sale of digital advertising inventory for buyers and sellers in the United States and internationally. It offers applications and services for digital advertising inventory sellers, including Websites, mobile applications, and other digital media properties, to sell their advertising inventory; applications and services for buyers, such as advertisers, agencies, agency trading desks, and demand side platforms, to buy advertising inventory; and a marketplace over which such transactions are executed.

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