Lumber Liquidators (NYSE:LL) was upgraded by Zacks Investment Research from a “hold” rating to a “strong-buy” rating in a report issued on Wednesday. The firm currently has a $13.00 target price on the specialty retailer’s stock. Zacks Investment Research‘s price target suggests a potential upside of 26.83% from the stock’s current price.

According to Zacks, “Lumber Liquidators, Inc. found its niche market in hardwood flooring. Lumber Liquidators prides itself on having one of the largest inventories of prefinished and unfinished hardwood floors in the industry. There are flooring experts in every store ready to help, and free samples are available. Lumber Liquidators carries solid and engineered hardwood, laminate flooring, bamboo flooring, cork flooring, vinyl flooring, wood-look tile flooring, butcher blocks, mouldings, accessories and tools. It negotiates directly with the mills, eliminating the middleman and passing the savings on to the customers. The environmentally conscientious company only purchases from suppliers who practice sustainable harvesting, which allows forests to heal and re-grow faster. Everything Lumber Liquidators sells (unless specified otherwise) is first-quality, graded to industry specifications, and available in standard flooring lengths. “

A number of other research analysts have also issued reports on LL. ValuEngine upgraded shares of Lumber Liquidators from a “strong sell” rating to a “sell” rating in a report on Tuesday, November 13th. SunTrust Banks reiterated a “hold” rating and issued a $10.00 price objective on shares of Lumber Liquidators in a report on Monday, January 7th. Finally, Loop Capital lowered shares of Lumber Liquidators from a “buy” rating to a “hold” rating and dropped their price objective for the company from $24.00 to $10.00 in a report on Thursday, January 3rd. One investment analyst has rated the stock with a sell rating, twelve have given a hold rating and one has given a strong buy rating to the stock. Lumber Liquidators presently has a consensus rating of “Hold” and a consensus target price of $13.78.

Shares of NYSE LL opened at $10.25 on Wednesday. The company has a market capitalization of $312.82 million, a P/E ratio of -7.71, a price-to-earnings-growth ratio of 0.88 and a beta of 1.73. Lumber Liquidators has a 1 year low of $9.13 and a 1 year high of $26.92. The company has a debt-to-equity ratio of 0.21, a current ratio of 1.89 and a quick ratio of 0.18.

Institutional investors have recently added to or reduced their stakes in the business. Next Capital Management LLC bought a new position in Lumber Liquidators during the 4th quarter worth approximately $56,000. Municipal Employees Retirement System of Michigan bought a new position in Lumber Liquidators during the 4th quarter worth approximately $77,000. Metropolitan Life Insurance Co. NY raised its holdings in Lumber Liquidators by 385.3% during the 4th quarter. Metropolitan Life Insurance Co. NY now owns 9,420 shares of the specialty retailer’s stock worth $90,000 after purchasing an additional 7,479 shares during the last quarter. Rafferty Asset Management LLC bought a new position in Lumber Liquidators during the 4th quarter worth approximately $103,000. Finally, Oregon Public Employees Retirement Fund bought a new position in Lumber Liquidators during the 4th quarter worth approximately $104,000. Hedge funds and other institutional investors own 78.98% of the company’s stock.

Lumber Liquidators Company Profile

Lumber Liquidators Holdings, Inc, together with its subsidiaries, operates as a multi-channel specialty retailer of hardwood flooring, and hardwood flooring enhancements and accessories. The company offers hardwood species, engineered hardwood, laminates, resilient vinyl flooring, and wood-look ceramic; renewable flooring, and bamboo and cork products; and a selection of flooring enhancements and accessories, including moldings, noise-reducing underlay, adhesives, and flooring tools under the Bellawood and Morning Star Bamboo brands.

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