Rubicon (OTCMKTS:RUBNF) and Rayonier (NYSE:RYN) are both basic materials companies, but which is the superior stock? We will contrast the two companies based on the strength of their valuation, dividends, earnings, analyst recommendations, profitability, institutional ownership and risk.

Analyst Ratings

This is a summary of recent ratings and price targets for Rubicon and Rayonier, as provided by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Rubicon 0 0 0 0 N/A
Rayonier 0 1 1 0 2.50

Rayonier has a consensus target price of $30.49, suggesting a potential upside of 4.70%. Given Rayonier’s higher probable upside, analysts clearly believe Rayonier is more favorable than Rubicon.


This table compares Rubicon and Rayonier’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Rubicon N/A N/A N/A
Rayonier 12.52% 6.01% 3.60%

Valuation and Earnings

This table compares Rubicon and Rayonier’s gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Rubicon N/A N/A N/A N/A N/A
Rayonier $816.10 million 4.62 $102.20 million $0.79 36.86

Rayonier has higher revenue and earnings than Rubicon.


Rayonier pays an annual dividend of $1.08 per share and has a dividend yield of 3.7%. Rubicon does not pay a dividend. Rayonier pays out 136.7% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.

Insider and Institutional Ownership

85.4% of Rayonier shares are held by institutional investors. 0.7% of Rayonier shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.


Rayonier beats Rubicon on 9 of the 10 factors compared between the two stocks.

Rubicon Company Profile

Rubicon Limited invests in forestry related industries. The company engages in the forestry genetics business. It produces and sells tree seedlings with a focus on pine and eucalyptus species. The company provides its tree seedlings under the ArborGen brand name to forest land owners and managers primarily in the United States, Brazil, and Australasia. Rubicon Limited was incorporated in 2001 and is based in Auckland, New Zealand.

Rayonier Company Profile

Rayonier is a leading timberland real estate investment trust with assets located in some of the most productive softwood timber growing regions in the United States and New Zealand. As of December 31, 2018, Rayonier owned, leased or managed approximately 2.6 million acres of timberlands located in the U.S. South (1.8 million acres), U.S. Pacific Northwest (378,000 acres) and New Zealand (408,000 acres).

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