Kirkland’s (NASDAQ: KIRK) is one of 13 publicly-traded companies in the “Retail stores, not elsewhere classified” industry, but how does it weigh in compared to its peers? We will compare Kirkland’s to related companies based on the strength of its dividends, profitability, risk, institutional ownership, valuation, analyst recommendations and earnings.

Volatility and Risk

Kirkland’s has a beta of 1.02, indicating that its stock price is 2% more volatile than the S&P 500. Comparatively, Kirkland’s’ peers have a beta of 1.21, indicating that their average stock price is 21% more volatile than the S&P 500.


This table compares Kirkland’s and its peers’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Kirkland’s 0.58% 4.37% 2.02%
Kirkland’s Competitors 4.40% 4.18% 7.08%

Analyst Ratings

This is a summary of recent ratings and price targets for Kirkland’s and its peers, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Kirkland’s 0 0 2 0 3.00
Kirkland’s Competitors 164 618 1025 55 2.52

Kirkland’s currently has a consensus price target of $15.00, suggesting a potential upside of 99.47%. As a group, “Retail stores, not elsewhere classified” companies have a potential upside of 4.02%. Given Kirkland’s’ stronger consensus rating and higher probable upside, equities research analysts plainly believe Kirkland’s is more favorable than its peers.

Earnings and Valuation

This table compares Kirkland’s and its peers top-line revenue, earnings per share and valuation.

Gross Revenue Net Income Price/Earnings Ratio
Kirkland’s $647.07 million $3.78 million 19.79
Kirkland’s Competitors $7.59 billion $123.03 million -104.38

Kirkland’s’ peers have higher revenue and earnings than Kirkland’s. Kirkland’s is trading at a higher price-to-earnings ratio than its peers, indicating that it is currently more expensive than other companies in its industry.

Institutional and Insider Ownership

97.2% of Kirkland’s shares are owned by institutional investors. Comparatively, 62.4% of shares of all “Retail stores, not elsewhere classified” companies are owned by institutional investors. 3.7% of Kirkland’s shares are owned by insiders. Comparatively, 17.2% of shares of all “Retail stores, not elsewhere classified” companies are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.


Kirkland’s peers beat Kirkland’s on 7 of the 13 factors compared.

About Kirkland’s

Kirkland's, Inc. operates as a specialty retailer of home décor in the United States. The company's stores provide various merchandise, including holiday décor, framed arts, furniture, ornamental wall décor, fragrance and accessories, mirrors, lamps, decorative accessories, textiles, housewares, gifts, artificial floral products, frames, clocks, and outdoor living items. Its stores also offer an assortment of holiday merchandise in seasonal periods, as well as items that are suitable for gift-giving. The company operates its stores under the Kirkland's, Kirkland's Home, Kirkland's Home Outlet, Kirkland's Outlet, and The Kirkland Collection names in various off-mall venues comprising power strip centers, lifestyle centers, outlet centers, and freestanding locations, as well as enclosed malls. As of November 29, 2018, it operated through 434 stores in 37 states, as well as an e-commerce enabled Website, The company also sells its products through its Website. Kirkland's, Inc. was founded in 1966 and is based in Brentwood, Tennessee.

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