Viad (NYSE:VVI) was upgraded by Zacks Investment Research from a “sell” rating to a “hold” rating in a note issued to investors on Thursday, Zacks.com reports.

According to Zacks, “Viad Corp is an S&P SmallCap 600 international experiential services company with operations in the United States, Canada, the United Kingdom, continental Europe and the United Arab Emirates. Viad generates its revenue and shareholder value through two main business units: GES, a global full-service live events company serving the world’s leading brands and event organizers and Pursuit, a collection of iconic and cultural destination travel experiences that showcase the best of Banff, Jasper, Glacier, Denali and Kenai Fjords National Parks. Their business strategy focuses on providing exceptional experiential services to their customers and sustainable returns on invested capital to their shareholders. “

Separately, ValuEngine cut shares of Viad from a “buy” rating to a “hold” rating in a research note on Friday, March 15th.

Shares of NYSE:VVI opened at $58.52 on Thursday. Viad has a twelve month low of $46.17 and a twelve month high of $62.50. The company has a market capitalization of $1.16 billion, a PE ratio of 25.01 and a beta of 0.75.

Viad (NYSE:VVI) last issued its quarterly earnings data on Thursday, February 7th. The business services provider reported ($0.09) earnings per share for the quarter, missing the Thomson Reuters’ consensus estimate of ($0.02) by ($0.07). Viad had a return on equity of 10.65% and a net margin of 3.79%. The business had revenue of $296.92 million during the quarter, compared to the consensus estimate of $287.40 million. During the same quarter last year, the company earned ($0.26) EPS. Viad’s revenue for the quarter was up 7.1% on a year-over-year basis. On average, research analysts expect that Viad will post 2.48 earnings per share for the current fiscal year.

Several large investors have recently modified their holdings of VVI. PNC Financial Services Group Inc. increased its holdings in Viad by 2.2% in the 4th quarter. PNC Financial Services Group Inc. now owns 10,057 shares of the business services provider’s stock worth $504,000 after acquiring an additional 217 shares in the last quarter. Thrivent Financial for Lutherans increased its holdings in Viad by 2.2% in the 4th quarter. Thrivent Financial for Lutherans now owns 14,592 shares of the business services provider’s stock worth $731,000 after acquiring an additional 320 shares in the last quarter. Keybank National Association OH increased its holdings in Viad by 2.2% in the 4th quarter. Keybank National Association OH now owns 20,850 shares of the business services provider’s stock worth $1,044,000 after acquiring an additional 450 shares in the last quarter. Texas Permanent School Fund increased its holdings in Viad by 4.1% in the 4th quarter. Texas Permanent School Fund now owns 13,311 shares of the business services provider’s stock worth $667,000 after acquiring an additional 522 shares in the last quarter. Finally, Quantamental Technologies LLC purchased a new stake in Viad in the 4th quarter worth approximately $27,000. Hedge funds and other institutional investors own 90.24% of the company’s stock.

About Viad

Viad Corp operates as an experiential services company in the United States, Canada, the United Kingdom, continental Europe, and the United Arab Emirates. It operates in two business groups, GES and Pursuit. The company offers event planning and production, look and feel design, layout and floor plan designs, furnishings and carpet, show traffic analysis, marketing and strategy, electrical distribution, cleaning, plumbing, overhead and booth rigging, and material handling services; and signage products and common area structures.

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