Wayfair (NYSE:W) and Jumia Technologies (NYSE:JMIA) are both retail/wholesale companies, but which is the superior stock? We will compare the two businesses based on the strength of their earnings, analyst recommendations, valuation, risk, dividends, institutional ownership and profitability.

Valuation & Earnings

This table compares Wayfair and Jumia Technologies’ revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Wayfair $6.78 billion 2.06 -$504.08 million ($5.61) -27.23
Jumia Technologies N/A N/A N/A N/A N/A

Jumia Technologies has lower revenue, but higher earnings than Wayfair.

Analyst Ratings

This is a summary of recent ratings for Wayfair and Jumia Technologies, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Wayfair 1 12 12 0 2.44
Jumia Technologies 1 3 3 0 2.29

Wayfair presently has a consensus price target of $154.04, suggesting a potential upside of 0.85%. Jumia Technologies has a consensus price target of $37.33, suggesting a potential upside of 82.65%. Given Jumia Technologies’ higher possible upside, analysts plainly believe Jumia Technologies is more favorable than Wayfair.


This table compares Wayfair and Jumia Technologies’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Wayfair -8.15% N/A -36.06%
Jumia Technologies N/A N/A N/A

Institutional and Insider Ownership

79.3% of Wayfair shares are owned by institutional investors. 33.9% of Wayfair shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.


Wayfair beats Jumia Technologies on 5 of the 8 factors compared between the two stocks.

Wayfair Company Profile

Wayfair Inc. engages in the e-commerce business in the United States, Europe, and internationally. It provides approximately 14 million products for the home sector under various brands. The company offers selection of furniture, décor, decorative accents, housewares, seasonal décor, and other home goods through its sites, including Wayfair, Joss & Main, AllModern, Birch Lane, and Perigold. Wayfair Inc. was founded in 2002 and is headquartered in Boston, Massachusetts.

Jumia Technologies Company Profile

Jumia Technologies AG operates an e-commerce platform in Africa. The company's platform consists of marketplace, which connects sellers with consumers; logistics service that enables the shipment and delivery of packages from sellers to consumers; and payment service, which facilitates transactions to participants active on the company's platform in selected markets. Its marketplace offers various products in a range of categories, including fashion and apparel, smartphones, home and living, consumer packaged goods, beauty and perfumes, and other electronics, as well as access to various services, such as restaurant food delivery, hotel and flight booking, classified advertising, airtime recharge, and instant delivery. The company was formerly known as Africa Internet Holding GmbH and changed its name to Jumia Technologies AG in January 2019. Jumia Technologies AG was founded in 2012 and is headquartered in Berlin, Germany.

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