Primecap Management Co. CA lessened its position in shares of The Rubicon Project Inc (NYSE:RUBI) by 2.8% in the first quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission. The firm owned 1,295,800 shares of the software maker’s stock after selling 37,000 shares during the period. Primecap Management Co. CA’s holdings in The Rubicon Project were worth $7,878,000 at the end of the most recent reporting period.

A number of other hedge funds have also recently bought and sold shares of the business. BlackRock Inc. grew its position in The Rubicon Project by 0.4% during the first quarter. BlackRock Inc. now owns 1,158,947 shares of the software maker’s stock valued at $7,048,000 after acquiring an additional 4,523 shares during the period. Wells Fargo & Company MN grew its position in The Rubicon Project by 10.4% during the first quarter. Wells Fargo & Company MN now owns 52,201 shares of the software maker’s stock valued at $317,000 after acquiring an additional 4,902 shares during the period. Northern Trust Corp grew its position in The Rubicon Project by 3.9% during the fourth quarter. Northern Trust Corp now owns 132,380 shares of the software maker’s stock valued at $494,000 after acquiring an additional 4,920 shares during the period. Boston Partners boosted its position in shares of The Rubicon Project by 1.3% in the first quarter. Boston Partners now owns 448,576 shares of the software maker’s stock worth $2,727,000 after buying an additional 5,809 shares during the period. Finally, P.A.W. Capital Corp boosted its position in shares of The Rubicon Project by 2.9% in the first quarter. P.A.W. Capital Corp now owns 360,000 shares of the software maker’s stock worth $2,189,000 after buying an additional 10,000 shares during the period. 63.30% of the stock is owned by hedge funds and other institutional investors.

Shares of NYSE RUBI opened at $5.82 on Friday. The Rubicon Project Inc has a 1-year low of $2.68 and a 1-year high of $7.50. The company has a quick ratio of 1.25, a current ratio of 1.25 and a debt-to-equity ratio of 0.07. The stock has a market capitalization of $301.34 million, a PE ratio of -6.85 and a beta of 1.65.

The Rubicon Project (NYSE:RUBI) last issued its earnings results on Wednesday, May 1st. The software maker reported ($0.14) earnings per share for the quarter, topping the Thomson Reuters’ consensus estimate of ($0.20) by $0.06. The Rubicon Project had a negative return on equity of 23.77% and a negative net margin of 35.21%. The company had revenue of $32.42 million during the quarter, compared to the consensus estimate of $31.20 million. On average, research analysts anticipate that The Rubicon Project Inc will post -0.66 EPS for the current fiscal year.

In related news, CFO David Day sold 55,837 shares of the business’s stock in a transaction dated Monday, March 18th. The stock was sold at an average price of $6.86, for a total value of $383,041.82. Following the transaction, the chief financial officer now owns 318,840 shares in the company, valued at $2,187,242.40. The transaction was disclosed in a legal filing with the SEC, which is available at this hyperlink. Also, Director Frank Addante sold 12,500 shares of the business’s stock in a transaction dated Monday, April 15th. The stock was sold at an average price of $5.96, for a total value of $74,500.00. Following the completion of the transaction, the director now owns 1,282,866 shares in the company, valued at approximately $7,645,881.36. The disclosure for this sale can be found here. Insiders sold 272,371 shares of company stock valued at $1,711,151 in the last ninety days. Company insiders own 10.60% of the company’s stock.

Several equities research analysts have recently weighed in on RUBI shares. B. Riley started coverage on The Rubicon Project in a research report on Wednesday, April 17th. They issued a “buy” rating and a $9.00 target price for the company. ValuEngine raised The Rubicon Project from a “hold” rating to a “buy” rating in a research report on Wednesday, April 24th. Finally, Zacks Investment Research downgraded The Rubicon Project from a “hold” rating to a “sell” rating in a research report on Saturday, March 2nd. One research analyst has rated the stock with a hold rating and four have assigned a buy rating to the company. The company has an average rating of “Buy” and a consensus target price of $7.00.

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About The Rubicon Project

The Rubicon Project, Inc, together with its subsidiaries, provides technology solutions to automate the purchase and sale of digital advertising inventory for buyers and sellers in the United States and internationally. It offers applications and services for digital advertising inventory sellers, including Websites, mobile applications, and other digital media properties, to sell their advertising inventory; applications and services for buyers, such as advertisers, agencies, agency trading desks, and demand side platforms, to buy advertising inventory; and a marketplace over which such transactions are executed.

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Institutional Ownership by Quarter for The Rubicon Project (NYSE:RUBI)

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