SVMK (NASDAQ:SVMK) and Medallia (NYSE:MDLA) are both mid-cap computer and technology companies, but which is the better investment? We will compare the two companies based on the strength of their institutional ownership, valuation, earnings, risk, dividends, profitability and analyst recommendations.

Profitability

This table compares SVMK and Medallia’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
SVMK -59.16% -25.79% -8.58%
Medallia N/A N/A N/A

Earnings & Valuation

This table compares SVMK and Medallia’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
SVMK $254.32 million 9.55 -$154.74 million ($1.43) -12.77
Medallia N/A N/A N/A N/A N/A

Medallia has lower revenue, but higher earnings than SVMK.

Analyst Recommendations

This is a summary of current ratings for SVMK and Medallia, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
SVMK 0 2 6 0 2.75
Medallia 0 2 12 0 2.86

SVMK currently has a consensus target price of $18.13, suggesting a potential downside of 0.74%. Medallia has a consensus target price of $47.62, suggesting a potential upside of 72.96%. Given Medallia’s stronger consensus rating and higher possible upside, analysts clearly believe Medallia is more favorable than SVMK.

Institutional and Insider Ownership

76.7% of SVMK shares are held by institutional investors. 26.3% of SVMK shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Summary

Medallia beats SVMK on 6 of the 9 factors compared between the two stocks.

About SVMK

SVMK Inc. provides survey software products and purpose-built solutions that enable organizations to engage with their customers, employees, and the markets they serve in the United States and internationally. Its cloud-based SaaS platform helps individuals and organizations to design and distribute surveys that generate an average of approximately 20 million answered questions daily across approximately 190 countries and territories. The company offers SurveyMonkey CX, a net promoter score solution that transforms customer feedback into actionable insights; TechValidate, a marketing content automation solution; and SurveyMonkey Engage, an employee-focused solution, which measures employee experiences within an organization. It also provides SurveyMonkey Audience, a market research solution that enables organizations to easily gain real-time actionable data from targeted panelists; SurveyMonkey Apply, an application management solution that is primarily used by educational institutions and non-profits seeking to allocate scholarships and grants; and Wufoo, an easy-to-use form builder that helps users create Web and mobile forms, collect file uploads, and receive online payments. The company was formerly known as SurveyMonkey Inc. and changed its name to SVMK Inc. in March 2013. The company was founded in 1999 and is headquartered in San Mateo, California.

About Medallia

Medallia, Inc. provides an enterprise Software-as-a-Service platform in North America, Europe, the Middle East, Africa, and internationally. The company's platform utilizes deep learning-based artificial intelligence technology to analyze structured and unstructured data from signal fields in human, digital, and Internet of Things interactions. Its Medallia Experience Cloud platform offers Customer Experience, Business Experience, Employee Experience, and Product Experience product suites. The company also provides separate modules, including Medallia Athena Text Analytics, Medallia Social, Medallia Digital Medallia Conversations, and Mobile Applications. In addition, it offers professional, managed, implementation, advisory, education and training, and customer support services. The company serves communications and media, hospitality, insurance, and automotive companies, as well as banks; and companies in retail, technology, and manufacturing industries. Medallia, Inc. was founded in 2000 and is headquartered in San Francisco, California.

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