Data Storage (OTCMKTS:DTST) and Trivago (NASDAQ:TRVG) are both small-cap computer and technology companies, but which is the superior stock? We will compare the two businesses based on the strength of their dividends, risk, analyst recommendations, profitability, institutional ownership, earnings and valuation.

Insider and Institutional Ownership

11.3% of Trivago shares are held by institutional investors. 88.2% of Data Storage shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Profitability

This table compares Data Storage and Trivago’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Data Storage -0.08% -0.34% -0.08%
Trivago 2.06% 1.95% 1.55%

Valuation and Earnings

This table compares Data Storage and Trivago’s gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Data Storage $8.89 million 1.96 $260,000.00 N/A N/A
Trivago $939.36 million 0.62 $19.22 million $0.06 27.50

Trivago has higher revenue and earnings than Data Storage.

Analyst Recommendations

This is a summary of recent ratings and price targets for Data Storage and Trivago, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Data Storage 0 0 0 0 N/A
Trivago 0 4 2 0 2.33

Trivago has a consensus price target of $3.17, indicating a potential upside of 91.92%. Given Trivago’s higher possible upside, analysts plainly believe Trivago is more favorable than Data Storage.

Risk & Volatility

Data Storage has a beta of 2.06, indicating that its share price is 106% more volatile than the S&P 500. Comparatively, Trivago has a beta of 1.01, indicating that its share price is 1% more volatile than the S&P 500.

Summary

Trivago beats Data Storage on 8 of the 11 factors compared between the two stocks.

Data Storage Company Profile

Data Storage Corporation provides disaster recovery, business continuity, cloud storage, and cloud computing solutions and services primarily in the United States. The company's solutions assist organizations in protecting their data, minimize downtime, and ensure regulatory compliance. Its solutions include infrastructure-as-a-service, data backup, recovery and restore, and data replication services; email archival and compliance; eDiscovery; continuous data protection; data de-duplication; and virtualized system recovery, as well as hybrid cloud services. The company offers its solutions and services to businesses in healthcare, banking and finance, distribution services, manufacturing, construction, education, and government sectors. Data Storage Corporation is headquartered in Melville, New York.

Trivago Company Profile

trivago N.V., together with its subsidiaries, operates as a hotel and accommodation search platform. It offers online meta-search for hotels by facilitating consumers' search for hotel accommodation through online travel agents, hotel chains, and independent hotels. The company provides access to its platform through 55 localized Websites and apps in 33 languages. As of December 31, 2018, its hotel search platform offered access to approximately 3.0 million hotels and other types of accommodation worldwide. The company was founded in 2005 and is headquartered in Düsseldorf, Germany. trivago N.V. is a subsidiary of Expedia Group, Inc.

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