Brightcove (NASDAQ:BCOV) and Marin Software (NYSE:MRIN) are both small-cap computer and technology companies, but which is the better business? We will contrast the two businesses based on the strength of their analyst recommendations, dividends, profitability, risk, earnings, valuation and institutional ownership.

Profitability

This table compares Brightcove and Marin Software’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Brightcove -13.09% -8.28% -3.46%
Marin Software N/A N/A N/A

Earnings & Valuation

This table compares Brightcove and Marin Software’s top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Brightcove $184.46 million 1.69 -$21.90 million ($0.17) -46.91
Marin Software N/A N/A N/A N/A N/A

Marin Software has lower revenue, but higher earnings than Brightcove.

Analyst Ratings

This is a summary of recent ratings for Brightcove and Marin Software, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Brightcove 0 0 3 0 3.00
Marin Software 0 0 0 0 N/A

Brightcove currently has a consensus price target of $13.00, suggesting a potential upside of 63.01%. Given Brightcove’s higher possible upside, equities analysts clearly believe Brightcove is more favorable than Marin Software.

Insider and Institutional Ownership

83.8% of Brightcove shares are owned by institutional investors. Comparatively, 16.6% of Marin Software shares are owned by institutional investors. 2.3% of Brightcove shares are owned by company insiders. Comparatively, 9.7% of Marin Software shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

About Brightcove

Brightcove Inc. provides cloud-based services for video. It offers Video Cloud, an online video platform that enables its customers to publish and distribute video to Internet-connected devices. The company also provides Zencoder, a cloud-based video encoding service for file support, quality and control, speed and reliability, platform and security, and account and integration; SSAI, a cloud-based ad insertion and video stitching service; and Player, a cloud-based service for creating and managing video player experiences. In addition, it offers Video Marketing Suite, a suite of video technologies to address the needs of marketers to drive awareness, engagement, and conversion; OTT Flow, a service for media companies and content owners to deploy direct-to-consumer, live and on-demand video services across platforms; and Enterprise video suite, an enterprise-class platform for internal communications, employee training, live streaming, marketing, and e-commerce videos. Further, the company provides account management, professional, support, and online and onsite training services. It serves media companies, broadcasters, publishers, sports and entertainment companies, fashion and hospitality brands and corporations, faith-based institutions, e-commerce platforms, and hi-tech organizations; and governments, educational institutions, and non-profit organizations through direct sales, referral partners, channel partners, and resellers in North America, Europe, Japan, the Asia Pacific, and internationally, as well as sells its products online. The company was formerly known as Video Marketplace, Inc. and changed its name to Brightcove Inc. in March 2005. Brightcove Inc. was founded in 2004 and is headquartered in Boston, Massachusetts.

About Marin Software

Marin Software Incorporated operates a cross-channel, cross-device, enterprise marketing software platform in the United States and internationally. Its platform allows marketing professionals to manage their digital advertising spend across search, social, and display advertising channels. The company's platform consists of various modules, including Optimization module that helps advertisers to manage bids across publishers to meet revenue goals and identify opportunities for campaign improvements; Reporting and Analytics module that enables advertisers to report results at a business level and analyze cross-channel performance trends; Campaign Management module, which provides the digital advertiser with an interface to create, manage, and optimize campaigns across various publishers; and Connect module that enables advertisers to automate and streamline the capture of revenue, cost, and audience data from a range of sources, such as advertisement servers, analytics systems, CRM platforms, publishers, and third party databases. It also provides Marin Enterprise that provides digital advertisers to manage large-scale advertising campaigns; Marin Professional that is designed for rapid deployment and offers customers a workflow, analysis, and optimization solution for managing digital advertising; and Perfect Audience for rapid deployment, as well as to implement and optimize campaigns across various networks and across devices. The company markets and sells its solutions to advertisers directly and through advertising agencies that use its platform on behalf of their customers. Marin Software Incorporated was founded in 2006 and is headquartered in San Francisco, California.

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