Cicero (OTCMKTS:CICN) and Bright Mountain Media (OTCMKTS:BMTM) are both small-cap computer and technology companies, but which is the superior business? We will compare the two companies based on the strength of their profitability, analyst recommendations, institutional ownership, risk, earnings, valuation and dividends.

Earnings and Valuation

This table compares Cicero and Bright Mountain Media’s gross revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Cicero $1.54 million 2.23 -$1.61 million N/A N/A
Bright Mountain Media $7.00 million 18.36 -$3.40 million N/A N/A

Cicero has higher earnings, but lower revenue than Bright Mountain Media.

Analyst Ratings

This is a summary of current recommendations and price targets for Cicero and Bright Mountain Media, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Cicero 0 0 0 0 N/A
Bright Mountain Media 0 0 0 0 N/A

Volatility & Risk

Cicero has a beta of -0.8, suggesting that its stock price is 180% less volatile than the S&P 500. Comparatively, Bright Mountain Media has a beta of -0.03, suggesting that its stock price is 103% less volatile than the S&P 500.


This table compares Cicero and Bright Mountain Media’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Cicero -118.08% N/A -335.75%
Bright Mountain Media -48.60% -13.71% -10.95%

Insider and Institutional Ownership

0.0% of Cicero shares are owned by institutional investors. 89.0% of Cicero shares are owned by insiders. Comparatively, 61.6% of Bright Mountain Media shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.


Bright Mountain Media beats Cicero on 5 of the 9 factors compared between the two stocks.

About Cicero

Cicero Inc. provides business integration software solutions in the United States and Europe. The company's software enables organizations to integrate new and existing information and processes at the desktop; and addresses the need for a company's information systems to deliver enterprise-wide views of their business information processes. It offers Cicero Discovery, a configurable tool to collect activity and application performance data, and track business objects across time and multiple users, as well as measure against a defined expected business process flow; and Cicero Insight, a measurement and analytics solution that collects and presents information about quality, productivity, compliance, and revenue from frontline activity to target areas for improvement. The company also provides Cicero Automation that delivers features of the Cicero Discovery product, as well as desktop automation for enterprise contact center and back office employees; integrates applications and automates workflow; and control and adaptability at the end user desktop. In addition, it offers technical support, training, and consulting services. The company sells its products and services directly, as well as through distributors and other intermediaries who resell it to end-users. It serves financial services, insurance, telecommunications, and healthcare industries; and business process outsourcers, as well as intelligence, security, law enforcement, and other governmental organizations. The company was formerly known as Level 8 Systems, Inc. and changed its name to Cicero Inc. in January 2007. Cicero Inc. was founded in 1988 and is headquartered in Cary, North Carolina.

About Bright Mountain Media

Bright Mountain Media, Inc., a digital media holding company, owns and manages Websites in the United States. It operates through two segments, Product Sales and Advertising. The company operates Websites, which provides information, news, and entertainment to military, law enforcement, first responders, and other public safety employees. It also sells various products, including watches, clocks, apparels, and accessories through its Websites, e-commerce distributor portals, and retail locations. In addition, it owns Daily Engage Media, an advertisement network that offers video, display, mobile, and native advertisements, as well as provides focused promotion for advertisers of products and services. The company was formerly known as Bright Mountain Acquisition Corporation and changed its name to Bright Mountain Media, Inc. in December 2015. Bright Mountain Media, Inc. was founded in 2010 and is based in Boca Raton, Florida.

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