Marketing Alliance (OTCMKTS:MAAL) and Benefytt Technologies (NASDAQ:BFYT) are both small-cap finance companies, but which is the superior business? We will contrast the two companies based on the strength of their dividends, profitability, analyst recommendations, risk, valuation, institutional ownership and earnings.

Insider & Institutional Ownership

99.6% of Benefytt Technologies shares are owned by institutional investors. 9.8% of Benefytt Technologies shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Volatility & Risk

Marketing Alliance has a beta of -0.49, suggesting that its share price is 149% less volatile than the S&P 500. Comparatively, Benefytt Technologies has a beta of 1.08, suggesting that its share price is 8% more volatile than the S&P 500.

Analyst Recommendations

This is a breakdown of recent recommendations for Marketing Alliance and Benefytt Technologies, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Marketing Alliance 0 0 0 0 N/A
Benefytt Technologies 0 0 4 0 3.00

Benefytt Technologies has a consensus price target of $42.50, suggesting a potential upside of 116.17%. Given Benefytt Technologies’ higher possible upside, analysts clearly believe Benefytt Technologies is more favorable than Marketing Alliance.

Earnings & Valuation

This table compares Marketing Alliance and Benefytt Technologies’ gross revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Marketing Alliance $35.18 million 0.55 $270,000.00 N/A N/A
Benefytt Technologies $381.81 million 0.68 $29.61 million $3.53 5.57

Benefytt Technologies has higher revenue and earnings than Marketing Alliance.


This table compares Marketing Alliance and Benefytt Technologies’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Marketing Alliance 4.10% N/A N/A
Benefytt Technologies -4.37% 40.88% 7.65%


Benefytt Technologies beats Marketing Alliance on 10 of the 12 factors compared between the two stocks.

About Marketing Alliance

The Marketing Alliance, Inc. operates as a wholesale distributor of life insurance, annuities, and other financial service products in the United States. It also provides long term care insurance, disability insurance, and Medicare supplement products. In addition, the company operates family entertainment space in Florida, Illinois, Missouri, and North Carolina under the name of Monkey Joes; and provides construction, heavy equipment, and trenching services in Iowa. The Marketing Alliance, Inc. was incorporated in 1996 and is headquartered in St. Louis, Missouri.

About Benefytt Technologies

Benefytt Technologies, Inc. engages in the distribution of individual and family health insurance plans. It operates through the following segments: Medicare Segment and IFP Segment. The Medicare Segment includes offering of Medicare-related health insurance plans. The IFP Segment includes individual and family health insurance plans (“”IFP””), short-term medical (“”STM””) insurance plans, health benefit insurance plans (“”HBIP””) and supplemental products which include a variety of additional insurance and non-insurance products. The company was founded by Michael W. Kosloske in 2008 and is headquartered in Tampa, FL.

Receive News & Ratings for Marketing Alliance Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Marketing Alliance and related companies with's FREE daily email newsletter.