TransAct Technologies (NASDAQ:TACT) and Creative Technology (OTCMKTS:CREAF) are both small-cap computer and technology companies, but which is the better business? We will contrast the two companies based on the strength of their profitability, institutional ownership, analyst recommendations, risk, dividends, earnings and valuation.

Insider & Institutional Ownership

42.8% of TransAct Technologies shares are held by institutional investors. 12.5% of TransAct Technologies shares are held by insiders. Comparatively, 33.8% of Creative Technology shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Earnings & Valuation

This table compares TransAct Technologies and Creative Technology’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
TransAct Technologies $45.75 million 1.76 $520,000.00 $0.07 128.57
Creative Technology $66.07 million 1.82 $40.42 million N/A N/A

Creative Technology has higher revenue and earnings than TransAct Technologies.

Analyst Ratings

This is a breakdown of recent ratings and target prices for TransAct Technologies and Creative Technology, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
TransAct Technologies 0 1 2 0 2.67
Creative Technology 0 0 0 0 N/A

TransAct Technologies presently has a consensus price target of $12.00, suggesting a potential upside of 33.33%. Given TransAct Technologies’ higher probable upside, equities research analysts plainly believe TransAct Technologies is more favorable than Creative Technology.


This table compares TransAct Technologies and Creative Technology’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
TransAct Technologies -8.50% -12.71% -9.08%
Creative Technology N/A N/A N/A

Volatility & Risk

TransAct Technologies has a beta of 2.25, indicating that its stock price is 125% more volatile than the S&P 500. Comparatively, Creative Technology has a beta of 0.87, indicating that its stock price is 13% less volatile than the S&P 500.


Creative Technology beats TransAct Technologies on 7 of the 11 factors compared between the two stocks.

About TransAct Technologies

TransAct Technologies Incorporated designs, develops, and markets transaction-based and specialty printers and terminals in the United States and internationally. It offers thermal and inkjet printers and terminals to generate labels, coupons, and transaction records, such as receipts, tickets, and other documents, as well as printed logging and plotting of data. The company also provides consumable products, including inkjet cartridges, ribbons, receipt papers, color thermal papers, food safety labels, and other printing supplies, as well as replacement parts; maintenance, repair, and testing services; and refurbished printers. In addition, it offers EPICENTRAL print system, a software solution that enables casino operators to create promotional coupons and marketing messages, and print them at the slot machine; and technical support services, as well as spare parts and accessories. Further, the company provides AccuDate terminals for the restaurant solutions market combine hardware and software in a device that includes an operating system, touchscreen, and one or two thermal print mechanisms. The company markets its products under the BOHA!, AccuDate, Epic, EPICENTRAL, Ithaca, and Printrex brand names for restaurant, point of sale automation and banking, casino and gaming, lottery, oil and gas, and hospitality markets, as well as government. It sells its products to original equipment manufacturers, resellers, and distributors, as well as through directly and online Webstore to end-users. TransAct Technologies Incorporated was founded in 1996 and is headquartered in Hamden, Connecticut.

About Creative Technology

Creative Technology Ltd, together with its subsidiaries, designs, manufactures, and distributes digital entertainment products worldwide. The company offers digitized sound and video boards, computers, and related multimedia and personal digital entertainment products. It also provides amplifiers, speakers, sound cards, gaming headsets, headphones, peripherals, accessories, software products, sound blasters, and others. In addition, the company offers multimedia solutions for personal computers and personal digital entertainment products. It markets its products and solutions to consumers and system integrators through a distribution network, including traditional marketing channels, original equipment manufacturers, and the Internet. Creative Technology Ltd was founded in 1981 and is headquartered in Singapore.

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