Track Data (OTCMKTS:TRAC) and T. Rowe Price Group (NASDAQ:TROW) are both business services companies, but which is the superior stock? We will compare the two businesses based on the strength of their profitability, earnings, institutional ownership, analyst recommendations, risk, dividends and valuation.

Insider and Institutional Ownership

68.1% of T. Rowe Price Group shares are owned by institutional investors. 1.9% of Track Data shares are owned by company insiders. Comparatively, 1.0% of T. Rowe Price Group shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Profitability

This table compares Track Data and T. Rowe Price Group’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Track Data N/A N/A N/A
T. Rowe Price Group 35.05% 29.65% 21.83%

Analyst Recommendations

This is a breakdown of recent ratings and recommmendations for Track Data and T. Rowe Price Group, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Track Data 0 0 0 0 N/A
T. Rowe Price Group 3 6 1 0 1.80

T. Rowe Price Group has a consensus price target of $123.73, suggesting a potential downside of 9.99%. Given T. Rowe Price Group’s higher possible upside, analysts plainly believe T. Rowe Price Group is more favorable than Track Data.

Volatility & Risk

Track Data has a beta of -0.16, suggesting that its stock price is 116% less volatile than the S&P 500. Comparatively, T. Rowe Price Group has a beta of 1.15, suggesting that its stock price is 15% more volatile than the S&P 500.

Earnings and Valuation

This table compares Track Data and T. Rowe Price Group’s gross revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Track Data N/A N/A N/A N/A N/A
T. Rowe Price Group $5.62 billion 5.54 $2.13 billion $8.07 17.03

T. Rowe Price Group has higher revenue and earnings than Track Data.

Summary

T. Rowe Price Group beats Track Data on 8 of the 9 factors compared between the two stocks.

About Track Data

Track Data Corporation, Inc. provides market data, financial information, quote systems, and trading platforms for professional and individual traders in the United States and internationally. The company offers market data and research solutions, such as FastTrack-MX, an institutional grade application that provides faster quotes, unique news items, advanced option data, or in-depth charting applications; and myTrack Pro, a quote, portfolio, and news service. It also offers trading solutions, including myTrack, a Web-based market data and trading software platform; proTrack, an advanced execution and market data platform designed for the institutional marketplace; myTrack Edge, a direct access online trading platform. In addition, the company provides NewsWatch that delivers news and information from different sources worldwide; Track SDK, an application program interface that gives market data; OpTrack, an option strategy search and rank tool; AIQ Trading Expert Pro, a trading software package for personal computers; AIQ OptionExpert, an option data and option evaluation system; Dial-Data that offers end-of-day financial market data, financial data bases, historical information, analytical services, and data manipulation tools; AIQ Analyst, a browser-based charting that provides end of day and twenty minute delayed price charting for stocks and market indices; and Track ECN, an electronic communications network. It also offers news and research solutions. Track Data Corporation, Inc. was founded in 1981 and is based in Brooklyn, New York.

About T. Rowe Price Group

T. Rowe Price Group, Inc. is a publicly owned investment manager. The firm provides its services to individuals, institutional investors, retirement plans, financial intermediaries, and institutions. It launches and manages equity and fixed income mutual funds. The firm invests in the public equity and fixed income markets across the globe. It employs fundamental and quantitative analysis with a bottom-up approach. The firm utilizes in-house and external research to make its investments. It employs socially responsible investing with a focus on environmental, social, and governance issues. It makes investment in late-stage venture capital transactions and usually invests between $3 million and $5 million. The firm was previously known as T. Rowe Group, Inc. and T. Rowe Price Associates, Inc. T. Rowe Price Group, Inc. was founded in 1937 and is based in Baltimore, Maryland, with additional offices in Colorado Springs, Colorado; Owings Mills, Maryland; San Francisco, California; Tampa, Florida; Toronto, Ontario; Hellerup, Denmark; Amsterdam, The Netherlands; Luxembourg, Grand Duchy of Luxembourg; Zurich, Switzerland; Dubai, United Arab Emirates; London, United Kingdom; Sydney, New South Wales; Hong Kong; Tokyo, Japan; Singapore; Frankfurt, Germany, Madrid, Spain, Milan, Italy, Stockholm, Sweden, Melbourne, Australia, and Amsterdam, Netherlands.

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