Analyzing Insight Enterprises (NASDAQ:NSIT) & Coupang (NYSE:CPNG)

Insight Enterprises (NASDAQ:NSIT) and Coupang (NYSE:CPNG) are both retail/wholesale companies, but which is the superior investment? We will compare the two businesses based on the strength of their earnings, risk, dividends, analyst recommendations, profitability, institutional ownership and valuation.

Analyst Recommendations

This is a breakdown of current ratings and target prices for Insight Enterprises and Coupang, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Insight Enterprises 0 0 4 0 3.00
Coupang 0 5 2 0 2.29

Insight Enterprises presently has a consensus target price of $90.83, indicating a potential downside of 13.89%. Coupang has a consensus target price of $45.00, indicating a potential upside of 18.23%. Given Coupang’s higher possible upside, analysts clearly believe Coupang is more favorable than Insight Enterprises.

Institutional and Insider Ownership

70.7% of Coupang shares are held by institutional investors. 1.9% of Insight Enterprises shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Earnings and Valuation

This table compares Insight Enterprises and Coupang’s gross revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Insight Enterprises $8.34 billion 0.45 $172.64 million $6.19 17.04
Coupang $11.97 billion 5.51 -$474.89 million N/A N/A

Insight Enterprises has higher earnings, but lower revenue than Coupang.


This table compares Insight Enterprises and Coupang’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Insight Enterprises 2.17% 16.91% 5.25%
Coupang N/A N/A N/A


Insight Enterprises beats Coupang on 7 of the 11 factors compared between the two stocks.

About Insight Enterprises

Insight Enterprises, Inc. provides information technology hardware, software, and services solutions in the United States, Canada, Europe, the Middle East, Africa, and the Asia-Pacific. It provides solutions to gain insights to network enabled devices, and spots patterns and trends through mass analysis; custom applications to help clients create disruption; custom-developed mobile, cloud, and IoT applications; and custom-developed solutions to help clients review actionable insights within their data, including artificial intelligence for prediction, optimization, cognitive, and vision services. The company also offers various services, such as hybrid cloud, migration and consolidation, workload-platform alignment, converged/hyper converged solutions, and software-defined data center; data platform modernization services; integrated network and security solutions; and consulting, professional, managed, and support services. In addition, it sources, procures, stages, configures, integrates, tests, refurbishes, and redeploys IT products spanning endpoints to infrastructure; and offers software life cycle, and hardware warranty and software maintenance services. Further, the company provides desktop, notebook, tablet, and mobile devices coupled with cloud-based productivity solutions; workplace services, including virtual technical support, remote service desk and automated self-service solutions; and procures, stages, provides, manages, and disposes hardware assets. Additionally, it sells hardware and software products. The company was founded in 1988 and is headquartered in Tempe, Arizona.

About Coupang

Coupang, Inc. owns and operates in e-commerce business through its mobile applications and Internet websites primarily in South Korea. It sells various products and services in the categories of home goods and décor products, apparel, beauty products, fresh food and groceries, sporting goods, electronics, and everyday consumables, as well as travel, and restaurant order and delivery services. The company was founded in 2010 and is based in Seoul, South Korea.

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