Her Imports (OTCMKTS:HHER) and Skillz (NYSE:SKLZ) are both consumer staples companies, but which is the superior investment? We will contrast the two businesses based on the strength of their risk, analyst recommendations, profitability, institutional ownership, valuation, earnings and dividends.
Insider & Institutional Ownership
50.8% of Skillz shares are held by institutional investors. 1.0% of Her Imports shares are held by insiders. Comparatively, 27.3% of Skillz shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.
This is a breakdown of recent ratings and price targets for Her Imports and Skillz, as provided by MarketBeat.com.
|Sell Ratings||Hold Ratings||Buy Ratings||Strong Buy Ratings||Rating Score|
Skillz has a consensus target price of $25.06, indicating a potential upside of 17.66%. Given Skillz’s higher possible upside, analysts clearly believe Skillz is more favorable than Her Imports.
This table compares Her Imports and Skillz’s net margins, return on equity and return on assets.
|Net Margins||Return on Equity||Return on Assets|
Earnings and Valuation
This table compares Her Imports and Skillz’s gross revenue, earnings per share and valuation.
|Gross Revenue||Price/Sales Ratio||Net Income||Earnings Per Share||Price/Earnings Ratio|
|Her Imports||$12.14 million||N/A||-$7.48 million||N/A||N/A|
|Skillz||$230.12 million||36.70||-$145.51 million||($0.41)||-51.95|
Her Imports has higher earnings, but lower revenue than Skillz.
Skillz beats Her Imports on 5 of the 8 factors compared between the two stocks.
About Her Imports
Her Imports operates as a retailer of human hair extensions and related haircare and beauty products in the United States. It sells human hair products, including clip-ins and wigs under the Her Imports brand; haircare products, such as various shampoos and conditioners, and adhesives under the OSIworks brand; and beauty products and related accessories comprising silk bonnets, as well as styling tools under the Her Imports brand and makeup products under the Skin & Yang brand. The company also sells its products to consultation studios, as well as through its Website, herimports.com. As of December 31, 2018, it operated 16 retail locations. The company was formerly known as EZJR, Inc. and changed its name to Her Imports in January 2017. Her Imports was founded in 2011 and is headquartered in Las Vegas, Nevada.
Skillz Inc. operates a mobile games platform that connects players worldwide. Its platform hosts casual esports tournaments. The company was founded in 2012 and is headquartered in San Francisco, California.
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