LightInTheBox (NYSE:LITB) and ContextLogic (NASDAQ:WISH) Financial Contrast

LightInTheBox (NYSE:LITB) and ContextLogic (NASDAQ:WISH) are both computer and technology companies, but which is the superior business? We will contrast the two businesses based on the strength of their analyst recommendations, profitability, earnings, institutional ownership, valuation, dividends and risk.


This table compares LightInTheBox and ContextLogic’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
LightInTheBox 3.19% 28.40% 9.79%
ContextLogic -32.07% -296.87% -48.12%

Analyst Recommendations

This is a summary of current recommendations for LightInTheBox and ContextLogic, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
LightInTheBox 0 0 0 0 N/A
ContextLogic 2 7 5 0 2.21

ContextLogic has a consensus price target of $16.19, indicating a potential upside of 173.98%. Given ContextLogic’s higher possible upside, analysts clearly believe ContextLogic is more favorable than LightInTheBox.

Insider and Institutional Ownership

10.2% of LightInTheBox shares are held by institutional investors. Comparatively, 26.6% of ContextLogic shares are held by institutional investors. 62.2% of LightInTheBox shares are held by insiders. Comparatively, 40.8% of ContextLogic shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Valuation & Earnings

This table compares LightInTheBox and ContextLogic’s gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
LightInTheBox $398.15 million 0.41 $13.32 million N/A N/A
ContextLogic $2.54 billion 1.46 -$745.00 million ($5.87) -1.01

LightInTheBox has higher earnings, but lower revenue than ContextLogic.


LightInTheBox beats ContextLogic on 6 of the 11 factors compared between the two stocks.

LightInTheBox Company Profile

LightInTheBox Holding Co., Ltd. engages in the online retail sale and distribution of consumer products. It operates through the Product Sales; and Services and Others segments. The Product sales segment comprises of sales of products including apparel and other general merchandize through its websites and mobile applications and other supplemental online. The Services and Others segment consists of logistics and other value-added services such as marketing services, primarily to small businesses in China and suppliers. The company was founded by Qu Ji Guo, Xin Wen, Liang Zhang, Jun Liu, and Chit Chau in June 2007 and is headquartered in Shanghai, China.

ContextLogic Company Profile

ContextLogic Inc. operates as a mobile ecommerce company in Europe, North America, South America, and internationally. The company operates Wish platform that connects users to merchants. It also provides marketplace and logistics services to merchants. The company was incorporated in 2010 and is headquartered in San Francisco, California.

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