MediaAlpha (NYSE:MAX – Get Free Report) and Safe Pro Group (NASDAQ:SPAI – Get Free Report) are both small-cap business services companies, but which is the superior business? We will compare the two businesses based on the strength of their institutional ownership, earnings, dividends, analyst recommendations, valuation, risk and profitability.
Profitability
This table compares MediaAlpha and Safe Pro Group’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| MediaAlpha | -0.10% | -71.02% | 14.66% |
| Safe Pro Group | -731.46% | -328.85% | -248.09% |
Institutional & Insider Ownership
64.4% of MediaAlpha shares are held by institutional investors. 13.4% of MediaAlpha shares are held by company insiders. Comparatively, 54.8% of Safe Pro Group shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.
Volatility and Risk
Analyst Recommendations
This is a breakdown of current recommendations for MediaAlpha and Safe Pro Group, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| MediaAlpha | 1 | 1 | 5 | 0 | 2.57 |
| Safe Pro Group | 1 | 0 | 1 | 2 | 3.00 |
MediaAlpha presently has a consensus price target of $17.25, suggesting a potential upside of 35.35%. Safe Pro Group has a consensus price target of $10.50, suggesting a potential upside of 95.53%. Given Safe Pro Group’s stronger consensus rating and higher probable upside, analysts plainly believe Safe Pro Group is more favorable than MediaAlpha.
Valuation and Earnings
This table compares MediaAlpha and Safe Pro Group”s revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| MediaAlpha | $864.70 million | 1.00 | $16.63 million | ($0.03) | -424.83 |
| Safe Pro Group | $2.17 million | 46.55 | -$7.43 million | ($0.80) | -6.71 |
MediaAlpha has higher revenue and earnings than Safe Pro Group. MediaAlpha is trading at a lower price-to-earnings ratio than Safe Pro Group, indicating that it is currently the more affordable of the two stocks.
Summary
MediaAlpha beats Safe Pro Group on 8 of the 15 factors compared between the two stocks.
About MediaAlpha
MediaAlpha, Inc., through its subsidiaries, operates an insurance customer acquisition platform in the United States. It optimizes customer acquisition in various verticals of property and casualty insurance, health insurance, and life insurance. The company was founded in 2014 and is headquartered in Los Angeles, California.
About Safe Pro Group
Safe Pro Group, Inc. engages in the provision and acquisition of security and protection products. Its products include Artificial Intelligence (AI) and Machine Learning (ML) software technology and photogrammetry analysis tools, bullet and blast resistant personal protection equipment, and aerial managed services and mission-critical uncrewed solutions. The firm operates through the following segments: Safe-PRO USA, Airborne Response, and Safe Pro AI. The company was founded by Daniyel Erdberg on December 15, 2021 and is headquartered in Aventura, FL.
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