Comparing National CineMedia (NASDAQ:NCMI) & AirNet Technology (NASDAQ:ANTE)

National CineMedia (NASDAQ:NCMI) and AirNet Technology (NASDAQ:ANTE) are both small-cap business services companies, but which is the superior business? We will contrast the two businesses based on the strength of their earnings, analyst recommendations, dividends, valuation, risk, profitability and institutional ownership.

Analyst Ratings

This is a breakdown of current ratings and price targets for National CineMedia and AirNet Technology, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
National CineMedia	0	1	2	0	2.67
AirNet Technology	0	0	0	0	N/A

National CineMedia presently has a consensus price target of $6.08, suggesting a potential upside of 31.39%. Given National CineMedia’s higher possible upside, equities research analysts plainly believe National CineMedia is more favorable than AirNet Technology.

Risk & Volatility

National CineMedia has a beta of 1.89, indicating that its share price is 89% more volatile than the S&P 500. Comparatively, AirNet Technology has a beta of 1.46, indicating that its share price is 46% more volatile than the S&P 500.

Earnings and Valuation

This table compares National CineMedia and AirNet Technology’s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
National CineMedia	$165.20 million	2.72	$705.20 million	$31.33	0.15
AirNet Technology	$2.87 million	2.37	-$13.34 million	N/A	N/A

National CineMedia has higher revenue and earnings than AirNet Technology.

Insider and Institutional Ownership

69.5% of National CineMedia shares are owned by institutional investors. Comparatively, 1.0% of AirNet Technology shares are owned by institutional investors. 0.3% of National CineMedia shares are owned by insiders. Comparatively, 7.5% of AirNet Technology shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Profitability

This table compares National CineMedia and AirNet Technology’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
National CineMedia	426.68%	-22.42%	-3.47%
AirNet Technology	N/A	N/A	N/A

Summary

National CineMedia beats AirNet Technology on 8 of the 11 factors compared between the two stocks.

About National CineMedia

National CineMedia, Inc., through its subsidiary, National CineMedia, LLC, operates cinema advertising network in North America. It engages in the sale of advertising to national, regional, and local businesses in Noovie, a cinema advertising and entertainment show seen on movie screens; and sells advertising on its Lobby Entertainment Network, a series of strategically-placed screens located in movie theater lobbies, as well as other forms of advertising and promotions in theatre lobbies. The company also sells online and mobile advertising through its Noovie Audience Accelerator product across a suite of Noovie digital properties, such as Name That Movie and Noovie Trivia app to reach entertainment audiences beyond the theater. It offers its services to third-party theater circuits under long-term network affiliate agreements. The company was incorporated in 2006 and is headquartered in Centennial, Colorado.

About AirNet Technology

AirNet Technology Inc. operates out-of-home advertising platforms in the People's Republic of China. It operates through two segments, Cryptocurrency Mining and Air Travel Media Network. The company provides in-flight solutions to connectivity, entertainment, and digital multimedia; in-flight entertainment and advertising contents, including sports, comedies, local attractions, reality shows, commentaries, and documentaries; and internet connections through a network of satellites and land-based beacons. It also offers advertising time slots in the form of digital TV screens on airplanes; and media contents display in air travel. In addition, the company operates CIBN-AirNet channel to broadcast network TV programs to air travelers. Further, it engages in cryptocurrency mining business. The company was formerly known as AirMedia Group Inc. AirNet Technology Inc. was founded in 2005 and is headquartered in Beijing, the People's Republic of China.