Bright Mountain Media (OTCMKTS:BMTM – Get Free Report) and The Glimpse Group (NASDAQ:VRAR – Get Free Report) are both small-cap computer and technology companies, but which is the superior business? We will compare the two companies based on the strength of their profitability, dividends, risk, analyst recommendations, institutional ownership, valuation and earnings.
Analyst Ratings
This is a breakdown of current recommendations and price targets for Bright Mountain Media and The Glimpse Group, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Bright Mountain Media | 0 | 0 | 0 | 0 | N/A |
| The Glimpse Group | 0 | 0 | 1 | 0 | 3.00 |
The Glimpse Group has a consensus price target of $8.87, suggesting a potential upside of 721.30%. Given The Glimpse Group’s higher probable upside, analysts clearly believe The Glimpse Group is more favorable than Bright Mountain Media.
Risk & Volatility
Insider and Institutional Ownership
21.4% of The Glimpse Group shares are owned by institutional investors. 61.6% of Bright Mountain Media shares are owned by insiders. Comparatively, 26.9% of The Glimpse Group shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.
Earnings & Valuation
This table compares Bright Mountain Media and The Glimpse Group’s revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Bright Mountain Media | $44.55 million | 0.21 | -$35.56 million | ($0.22) | -0.25 |
| The Glimpse Group | $11.76 million | 1.54 | -$28.56 million | ($1.80) | -0.60 |
The Glimpse Group has lower revenue, but higher earnings than Bright Mountain Media. The Glimpse Group is trading at a lower price-to-earnings ratio than Bright Mountain Media, indicating that it is currently the more affordable of the two stocks.
Profitability
This table compares Bright Mountain Media and The Glimpse Group’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Bright Mountain Media | -79.84% | N/A | -41.93% |
| The Glimpse Group | -215.51% | -146.76% | -90.93% |
Summary
Bright Mountain Media beats The Glimpse Group on 8 of the 13 factors compared between the two stocks.
About Bright Mountain Media
Bright Mountain Media, Inc. provides an end-to-end digital media and advertising services platform that connects brands with targeted consumer demographics in the United States and Israel. It focuses on digital publishing comprising websites, including Mom.com, Cafemom.com, LittleThings.com, and MamasLatinas.com; and advertising technology, consumer insights, creative, and media services. The company serves advertisers, advertising agencies and advertising service organizations. The company was formerly known as Bright Mountain Acquisition Corporation and changed its name to Bright Mountain Media, Inc. in December 2015. Bright Mountain Media, Inc. is based in Boca Raton, Florida.
About The Glimpse Group
The Glimpse Group, Inc., a virtual reality (VR) and augmented reality (AR) platform company, provides enterprise-focused software, services, and solutions in the United States. It offers QReal, a software that creates and distributes photorealistic 3D interactive digital models and experiences in AR; Immersive Health Group, a VR/AR platform for evidence-based and outcome driven healthcare solutions; and Foretell Reality, a social VR platform for behavioral health, support groups, collaboration, and soft skills training. The company also provides Glimpse Turkey for developing and creating 3D models for QReal; XR Terra that provides immersive technologies for teaching courses and training; Sector 5 Digital for corporate immersive experiences and events; PulpoAR, an AR try-on technology that targets the beauty and cosmetics industry; and Brightline Interactive, which offers immersive and interactive experiences, training scenarios, and simulations for government and commercial customers. The company was incorporated in 2016 and is headquartered in New York, New York.
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