comScore (NASDAQ:SCOR) Rating Reiterated by Needham & Company LLC

comScore (NASDAQ:SCOR)‘s stock had its “buy” rating reaffirmed by stock analysts at Needham & Company LLC in a report issued on Wednesday, Benzinga reports. They presently have a $25.00 price target on the stock. Needham & Company LLC’s price objective indicates a potential upside of 72.77% from the stock’s current price.

Separately, StockNews.com downgraded shares of comScore from a “buy” rating to a “hold” rating in a report on Friday, March 8th.

comScore Trading Up 2.8 %

Shares of SCOR stock opened at $14.47 on Wednesday. The stock has a 50 day simple moving average of $15.87 and a 200 day simple moving average of $15.73. comScore has a 1 year low of $9.60 and a 1 year high of $21.20. The stock has a market cap of $69.75 million, a P/E ratio of -0.73 and a beta of 1.10.

comScore (NASDAQ:SCOR) last released its earnings results on Wednesday, March 6th. The company reported ($6.69) earnings per share (EPS) for the quarter, missing the consensus estimate of $0.80 by ($7.49). The company had revenue of $95.10 million for the quarter, compared to analyst estimates of $97.50 million. comScore had a negative return on equity of 44.97% and a negative net margin of 21.37%. Analysts forecast that comScore will post 0.39 EPS for the current year.

Institutional Trading of comScore

Several large investors have recently bought and sold shares of the business. Gabelli Funds LLC increased its position in comScore by 30.5% during the 3rd quarter. Gabelli Funds LLC now owns 77,000 shares of the company’s stock worth $47,000 after purchasing an additional 18,000 shares in the last quarter. Victory Capital Management Inc. bought a new position in comScore in the fourth quarter valued at about $85,000. Clear Harbor Asset Management LLC acquired a new stake in shares of comScore during the third quarter valued at about $106,000. Finally, Acadian Asset Management LLC grew its holdings in shares of comScore by 7.1% during the third quarter. Acadian Asset Management LLC now owns 1,776,496 shares of the company’s stock worth $1,089,000 after purchasing an additional 118,127 shares during the last quarter. 42.15% of the stock is owned by institutional investors and hedge funds.

About comScore

comScore, Inc operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company provides digital ad solutions, including Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; XMedia Enhanced, which provides a deduplicated view of national programming content; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; Survey Analytics, which measure various consumer insights including brand health metrics; and Activation Solutions, including audience activation and content activation.