ServiceNow, Inc. (NYSE:NOW) Shares Acquired by Northern Financial Advisors Inc

Northern Financial Advisors Inc boosted its holdings in ServiceNow, Inc. (NYSE:NOW) by 1.1% in the fourth quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The firm owned 2,165 shares of the information technology services provider’s stock after purchasing an additional 23 shares during the quarter. ServiceNow makes up about 1.3% of Northern Financial Advisors Inc’s investment portfolio, making the stock its 19th largest holding. Northern Financial Advisors Inc’s holdings in ServiceNow were worth $1,530,000 as of its most recent SEC filing.

Other institutional investors have also recently added to or reduced their stakes in the company. Sandbox Financial Partners LLC grew its holdings in ServiceNow by 8.6% in the 4th quarter. Sandbox Financial Partners LLC now owns 835 shares of the information technology services provider’s stock worth $590,000 after buying an additional 66 shares in the last quarter. Federated Hermes Inc. increased its holdings in shares of ServiceNow by 19.8% during the fourth quarter. Federated Hermes Inc. now owns 300,122 shares of the information technology services provider’s stock valued at $212,033,000 after purchasing an additional 49,631 shares during the period. Raymond James & Associates raised its stake in shares of ServiceNow by 5.9% during the fourth quarter. Raymond James & Associates now owns 331,406 shares of the information technology services provider’s stock valued at $234,135,000 after purchasing an additional 18,442 shares in the last quarter. Dohj LLC bought a new position in ServiceNow in the 4th quarter valued at about $913,000. Finally, Sequoia Financial Advisors LLC increased its stake in ServiceNow by 15.4% during the 4th quarter. Sequoia Financial Advisors LLC now owns 25,726 shares of the information technology services provider’s stock valued at $18,175,000 after buying an additional 3,438 shares during the period. Institutional investors own 87.18% of the company’s stock.

Insider Activity at ServiceNow

In other news, insider Paul John Smith sold 5,159 shares of the firm’s stock in a transaction dated Tuesday, February 20th. The stock was sold at an average price of $745.32, for a total transaction of $3,845,105.88. Following the completion of the sale, the insider now directly owns 5,453 shares of the company’s stock, valued at approximately $4,064,229.96. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through the SEC website. In other news, insider Paul John Smith sold 5,159 shares of the stock in a transaction on Tuesday, February 20th. The shares were sold at an average price of $745.32, for a total transaction of $3,845,105.88. Following the transaction, the insider now owns 5,453 shares in the company, valued at approximately $4,064,229.96. The sale was disclosed in a document filed with the SEC, which is accessible through the SEC website. Also, CEO William R. Mcdermott sold 5,030 shares of the firm’s stock in a transaction on Tuesday, February 20th. The shares were sold at an average price of $753.08, for a total transaction of $3,787,992.40. Following the transaction, the chief executive officer now owns 17,177 shares in the company, valued at approximately $12,935,655.16. The disclosure for this sale can be found here. Over the last 90 days, insiders sold 11,369 shares of company stock valued at $8,538,300. Insiders own 0.25% of the company’s stock.

Analyst Ratings Changes

Several brokerages recently commented on NOW. Oppenheimer boosted their target price on ServiceNow from $750.00 to $800.00 and gave the stock an “outperform” rating in a report on Thursday, January 18th. Jefferies Financial Group raised their target price on ServiceNow from $885.00 to $900.00 and gave the company a “buy” rating in a research note on Wednesday, April 10th. Mizuho raised their price objective on shares of ServiceNow from $750.00 to $820.00 and gave the company a “buy” rating in a research report on Thursday, January 25th. UBS Group lowered their price objective on shares of ServiceNow from $920.00 to $875.00 and set a “buy” rating on the stock in a research note on Thursday, April 25th. Finally, Robert W. Baird increased their target price on shares of ServiceNow from $870.00 to $885.00 and gave the company an “outperform” rating in a research note on Tuesday. Three investment analysts have rated the stock with a hold rating and twenty-two have given a buy rating to the company’s stock. Based on data from MarketBeat.com, the stock has an average rating of “Moderate Buy” and an average target price of $807.88.

ServiceNow Stock Up 1.0 %

Shares of ServiceNow stock traded up $6.93 on Wednesday, hitting $720.26. 420,594 shares of the company traded hands, compared to its average volume of 1,218,053. ServiceNow, Inc. has a 12-month low of $435.07 and a 12-month high of $815.32. The company has a quick ratio of 1.06, a current ratio of 1.05 and a debt-to-equity ratio of 0.18. The company has a market cap of $147.93 billion, a PE ratio of 76.99, a PEG ratio of 4.50 and a beta of 0.98. The company has a 50-day moving average price of $751.22 and a 200 day moving average price of $717.54.

ServiceNow Profile

ServiceNow, Inc provides end to-end intelligent workflow automation platform solutions for digital businesses in the North America, Europe, the Middle East and Africa, Asia Pacific, and internationally. The company operates the Now platform for end-to-end digital transformation, artificial intelligence, machine learning, robotic process automation, process mining, performance analytics, and collaboration and development tools.