HempAmericana (OTCMKTS:HMPQ) vs. Kellanova (NYSE:K) Critical Analysis

HempAmericana (OTCMKTS:HMPQ) and Kellanova (NYSE:K) are both consumer discretionary companies, but which is the superior business? We will compare the two companies based on the strength of their analyst recommendations, valuation, dividends, institutional ownership, profitability, earnings and risk.

Volatility & Risk

HempAmericana has a beta of -0.08, suggesting that its stock price is 108% less volatile than the S&P 500. Comparatively, Kellanova has a beta of 0.27, suggesting that its stock price is 73% less volatile than the S&P 500.

Valuation and Earnings

This table compares HempAmericana and Kellanova”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
HempAmericana	N/A	N/A	N/A	N/A	N/A
Kellanova	$12.75 billion	2.16	$1.34 billion	$3.81	20.75

Kellanova has higher revenue and earnings than HempAmericana.

Institutional and Insider Ownership

83.9% of Kellanova shares are owned by institutional investors. 1.8% of Kellanova shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Profitability

This table compares HempAmericana and Kellanova’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
HempAmericana	N/A	N/A	N/A
Kellanova	10.56%	32.54%	8.23%

Analyst Recommendations

This is a breakdown of current ratings and recommmendations for HempAmericana and Kellanova, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
HempAmericana	0	0	0	0	0.00
Kellanova	0	5	0	0	2.00

Kellanova has a consensus target price of $83.38, indicating a potential upside of 5.44%. Given Kellanova’s stronger consensus rating and higher probable upside, analysts clearly believe Kellanova is more favorable than HempAmericana.

Summary

Kellanova beats HempAmericana on 9 of the 9 factors compared between the two stocks.

About HempAmericana

HempAmericana, Inc. researches, develops, and sells products made of industrial hemp in the United States. It provides hemp-based concrete, hemp bags, hemp seeds for consumption, hemp clothing, and hemp rolling paper products. HempAmericana, Inc. was founded in 2014 and is based in New York, New York.

About Kellanova

Kellanova, together with its subsidiaries, manufactures and markets snacks and convenience foods in North America, Europe, Latin America, the Asia Pacific, the Middle East, Australia, and Africa. Its principal products include crackers, crisps, savory snacks, toaster pastries, cereal bars, granola bars and bites, ready-to-eat cereals, frozen waffles, veggie foods, and noodles. The company offers its products under the Kellogg’s, Cheez-It, Pringles, Austin, Parati, RXBAR, Eggo, Morningstar Farms, Bisco, Club, Luxe, Minueto, Special K, Toasteds, Town House, Zesta, Zoo Cartoon, Choco Krispis, Crunchy Nut, Kashi, Nutri-Grain, Squares, Zucaritas, Rice Krispies Treats, Sucrilhos, Pop-Tarts, K-Time, Sunibrite, Split Stix, LCMs, Coco Pops, Krave, Frosties, Rice Krispies Squares, Incogmeato, Veggitizers, Gardenburger, Trink, Carr’s, Kellogg’s Extra, Müsli, Fruit n Fibre, Kellogg’s Crunchy Nut, Country Store, Smacks, Honey Bsss, Zimmy’s, Toppas, Tresor, Froot Ring, Chocos, Chex, Guardian, Just Right, Sultana Bran, Rice Bubbles, Sustain, and Choco Krispies brand names. It sells its products to retailers through direct sales forces, as well as brokers and distributors. The company was formerly known as Kellogg Company and changed its name to Kellanova in October 2023. Kellanova was founded in 1906 and is headquartered in Chicago, Illinois.