Salesforce Inc. $CRM Shares Purchased by Eastover Investment Advisors LLC

Eastover Investment Advisors LLC boosted its stake in Salesforce Inc. (NYSE:CRM) by 1.3% during the second quarter, according to its most recent 13F filing with the SEC. The firm owned 23,565 shares of the CRM provider’s stock after acquiring an additional 313 shares during the quarter. Salesforce accounts for about 2.9% of Eastover Investment Advisors LLC’s portfolio, making the stock its 25th biggest holding. Eastover Investment Advisors LLC’s holdings in Salesforce were worth $6,426,000 as of its most recent filing with the SEC.

A number of other hedge funds and other institutional investors also recently added to or reduced their stakes in CRM. Brighton Jones LLC lifted its holdings in Salesforce by 13.7% in the 4th quarter. Brighton Jones LLC now owns 25,668 shares of the CRM provider’s stock valued at $8,582,000 after purchasing an additional 3,102 shares in the last quarter. Revolve Wealth Partners LLC lifted its holdings in Salesforce by 12.6% in the 4th quarter. Revolve Wealth Partners LLC now owns 1,827 shares of the CRM provider’s stock valued at $611,000 after purchasing an additional 205 shares in the last quarter. Bison Wealth LLC lifted its holdings in Salesforce by 9.0% in the 4th quarter. Bison Wealth LLC now owns 2,234 shares of the CRM provider’s stock valued at $747,000 after purchasing an additional 184 shares in the last quarter. Voloridge Investment Management LLC purchased a new position in Salesforce in the 4th quarter valued at $872,000. Finally, Versant Capital Management Inc lifted its holdings in Salesforce by 29.9% in the 1st quarter. Versant Capital Management Inc now owns 1,927 shares of the CRM provider’s stock valued at $517,000 after purchasing an additional 444 shares in the last quarter. Hedge funds and other institutional investors own 80.43% of the company’s stock.

Analysts Set New Price Targets

CRM has been the topic of a number of research reports. Erste Group Bank lowered Salesforce from a “buy” rating to a “hold” rating in a report on Thursday, June 5th. Barclays reduced their price target on Salesforce from $347.00 to $316.00 and set an “overweight” rating on the stock in a report on Monday, August 18th. Sanford C. Bernstein reduced their price target on Salesforce from $255.00 to $221.00 and set an “underperform” rating on the stock in a report on Thursday, September 4th. Stephens reduced their price target on Salesforce from $311.00 to $309.00 and set an “equal weight” rating on the stock in a report on Friday, May 30th. Finally, Stifel Nicolaus reduced their price target on Salesforce from $375.00 to $325.00 and set a “buy” rating on the stock in a report on Wednesday, August 13th. One equities research analyst has rated the stock with a Strong Buy rating, twenty-six have given a Buy rating, ten have given a Hold rating and one has issued a Sell rating to the company. According to data from MarketBeat.com, the stock presently has an average rating of “Moderate Buy” and a consensus price target of $332.58.

Salesforce Stock Up 1.1%

Shares of CRM opened at $243.58 on Friday. The firm has a market cap of $231.89 billion, a P/E ratio of 35.40, a price-to-earnings-growth ratio of 2.20 and a beta of 1.22. Salesforce Inc. has a 12-month low of $226.48 and a 12-month high of $369.00. The company’s 50-day moving average price is $249.32 and its 200 day moving average price is $261.69. The company has a current ratio of 1.12, a quick ratio of 1.12 and a debt-to-equity ratio of 0.14.

Salesforce (NYSE:CRM) last issued its quarterly earnings data on Wednesday, September 3rd. The CRM provider reported $2.91 earnings per share (EPS) for the quarter, beating the consensus estimate of $2.78 by $0.13. The firm had revenue of $10.24 billion for the quarter, compared to analyst estimates of $10.14 billion. Salesforce had a net margin of 16.87% and a return on equity of 13.27%. Salesforce’s revenue was up 9.8% on a year-over-year basis. During the same period in the previous year, the firm earned $2.56 EPS. Salesforce has set its FY 2026 guidance at 11.330-11.370 EPS. Q3 2026 guidance at 2.840-2.860 EPS. On average, sell-side analysts forecast that Salesforce Inc. will post 7.46 earnings per share for the current year.

Salesforce Announces Dividend

The business also recently disclosed a quarterly dividend, which will be paid on Thursday, October 9th. Investors of record on Wednesday, September 17th will be issued a $0.416 dividend. This represents a $1.66 annualized dividend and a yield of 0.7%. The ex-dividend date is Wednesday, September 17th. Salesforce’s payout ratio is 24.13%.

Insider Activity

In related news, Director David Blair Kirk acquired 3,400 shares of Salesforce stock in a transaction that occurred on Tuesday, September 9th. The shares were purchased at an average cost of $254.66 per share, for a total transaction of $865,844.00. Following the acquisition, the director owned 3,824 shares in the company, valued at approximately $973,819.84. This represents a 801.89% increase in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which is available at this hyperlink. Also, CEO Marc Benioff sold 2,250 shares of Salesforce stock in a transaction dated Wednesday, September 24th. The shares were sold at an average price of $245.85, for a total value of $553,162.50. Following the completion of the transaction, the chief executive officer directly owned 11,911,571 shares of the company’s stock, valued at approximately $2,928,459,730.35. This represents a 0.02% decrease in their ownership of the stock. The disclosure for this sale can be found here. Over the last 90 days, insiders sold 78,750 shares of company stock worth $19,955,745. 3.00% of the stock is owned by insiders.

About Salesforce

Salesforce, Inc provides Customer Relationship Management (CRM) technology that brings companies and customers together worldwide. The company's service includes sales to store data, monitor leads and progress, forecast opportunities, gain insights through analytics and artificial intelligence, and deliver quotes, contracts, and invoices; and service that enables companies to deliver trusted and highly personalized customer support at scale.