RFG Advisory LLC Buys 5,807 Shares of Affirm Holdings, Inc. $AFRM

RFG Advisory LLC boosted its stake in Affirm Holdings, Inc. (NASDAQ:AFRM) by 102.5% in the second quarter, according to its most recent disclosure with the Securities and Exchange Commission. The fund owned 11,474 shares of the company’s stock after purchasing an additional 5,807 shares during the quarter. RFG Advisory LLC’s holdings in Affirm were worth $793,000 as of its most recent SEC filing.

Several other large investors also recently modified their holdings of AFRM. Allworth Financial LP increased its holdings in shares of Affirm by 63.7% in the first quarter. Allworth Financial LP now owns 563 shares of the company’s stock worth $27,000 after acquiring an additional 219 shares in the last quarter. UMB Bank n.a. increased its holdings in shares of Affirm by 86.6% in the second quarter. UMB Bank n.a. now owns 569 shares of the company’s stock worth $39,000 after acquiring an additional 264 shares in the last quarter. SVB Wealth LLC bought a new stake in shares of Affirm in the first quarter worth about $47,000. Sound Income Strategies LLC bought a new stake in shares of Affirm in the second quarter worth about $59,000. Finally, First Horizon Advisors Inc. bought a new stake in shares of Affirm in the first quarter worth about $69,000. 69.29% of the stock is currently owned by institutional investors.

Insider Buying and Selling

In other news, insider Katherine Adkins sold 36,878 shares of the firm’s stock in a transaction that occurred on Friday, August 29th. The stock was sold at an average price of $95.00, for a total value of $3,503,410.00. Following the completion of the sale, the insider directly owned 113,400 shares of the company’s stock, valued at $10,773,000. This trade represents a 24.54% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which is available at this link. Also, CEO Max R. Levchin sold 651,713 shares of the firm’s stock in a transaction that occurred on Monday, September 22nd. The shares were sold at an average price of $89.27, for a total value of $58,178,419.51. The disclosure for this sale can be found here. Over the last 90 days, insiders sold 1,844,552 shares of company stock valued at $154,885,240. Insiders own 11.82% of the company’s stock.

Analysts Set New Price Targets

Several equities research analysts have issued reports on the company. Rothschild & Co Redburn upgraded Affirm from a “neutral” rating to a “buy” rating and increased their price target for the stock from $74.00 to $101.00 in a report on Monday, October 6th. Weiss Ratings reaffirmed a “hold (c-)” rating on shares of Affirm in a research report on Tuesday. Bank of America upped their price objective on Affirm from $90.00 to $94.00 and gave the stock a “buy” rating in a research report on Friday, August 29th. Needham & Company LLC reaffirmed a “hold” rating on shares of Affirm in a research report on Wednesday, July 2nd. Finally, JMP Securities upped their price objective on Affirm from $75.00 to $105.00 and gave the stock a “market outperform” rating in a research report on Friday, August 29th. Two equities research analysts have rated the stock with a Strong Buy rating, nineteen have issued a Buy rating and ten have issued a Hold rating to the stock. According to data from MarketBeat.com, the stock has a consensus rating of “Moderate Buy” and an average price target of $86.00.

Affirm Stock Performance

Shares of NASDAQ AFRM opened at $67.90 on Friday. The stock has a 50 day moving average price of $79.79 and a 200 day moving average price of $64.76. Affirm Holdings, Inc. has a 52 week low of $30.90 and a 52 week high of $100.00. The company has a debt-to-equity ratio of 2.55, a quick ratio of 11.54 and a current ratio of 11.54. The stock has a market capitalization of $22.11 billion, a PE ratio of 522.35, a price-to-earnings-growth ratio of 4.53 and a beta of 3.58.

Affirm (NASDAQ:AFRM) last issued its quarterly earnings results on Thursday, August 28th. The company reported $0.20 EPS for the quarter, beating the consensus estimate of $0.11 by $0.09. Affirm had a return on equity of 1.80% and a net margin of 1.62%.The firm had revenue of $876.42 million during the quarter, compared to analysts’ expectations of $834.94 million. During the same period in the prior year, the firm posted ($0.14) earnings per share. The business’s quarterly revenue was up 32.9% compared to the same quarter last year. Affirm has set its FY 2026 guidance at EPS. Q1 2026 guidance at EPS. Analysts predict that Affirm Holdings, Inc. will post -0.18 earnings per share for the current fiscal year.

Affirm Profile

Affirm Holdings, Inc operates a platform for digital and mobile-first commerce in the United States, Canada, and internationally. The company's platform includes point-of-sale payment solution for consumers, merchant commerce solutions, and a consumer-focused app. Its commerce platform, agreements with originating banks, and capital markets partners enables consumers to pay for a purchase over time with terms ranging up to 60 months.