McDonald’s (NYSE:MCD – Get Free Report) and Portillo’s (NASDAQ:PTLO – Get Free Report) are both retail/wholesale companies, but which is the better business? We will contrast the two companies based on the strength of their valuation, earnings, analyst recommendations, institutional ownership, dividends, profitability and risk.
Profitability
This table compares McDonald’s and Portillo’s’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| McDonald’s | 32.21% | -225.52% | 15.07% |
| Portillo’s | 4.19% | 6.25% | 2.03% |
Earnings & Valuation
This table compares McDonald’s and Portillo’s”s gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| McDonald’s | $25.92 billion | 8.43 | $8.22 billion | $11.67 | 26.23 |
| Portillo’s | $710.55 million | 0.60 | $29.52 million | $0.45 | 12.67 |
McDonald’s has higher revenue and earnings than Portillo’s. Portillo’s is trading at a lower price-to-earnings ratio than McDonald’s, indicating that it is currently the more affordable of the two stocks.
Volatility and Risk
McDonald’s has a beta of 0.5, suggesting that its share price is 50% less volatile than the S&P 500. Comparatively, Portillo’s has a beta of 1.75, suggesting that its share price is 75% more volatile than the S&P 500.
Analyst Recommendations
This is a breakdown of recent ratings and target prices for McDonald’s and Portillo’s, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| McDonald’s | 2 | 14 | 11 | 0 | 2.33 |
| Portillo’s | 1 | 7 | 4 | 0 | 2.25 |
McDonald’s currently has a consensus target price of $324.50, suggesting a potential upside of 6.03%. Portillo’s has a consensus target price of $10.17, suggesting a potential upside of 78.36%. Given Portillo’s’ higher possible upside, analysts plainly believe Portillo’s is more favorable than McDonald’s.
Insider and Institutional Ownership
70.3% of McDonald’s shares are owned by institutional investors. Comparatively, 98.3% of Portillo’s shares are owned by institutional investors. 0.3% of McDonald’s shares are owned by insiders. Comparatively, 6.1% of Portillo’s shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.
Summary
McDonald’s beats Portillo’s on 9 of the 14 factors compared between the two stocks.
About McDonald’s
McDonald’s Corp. engages in the operation and franchising of restaurants. It operates through the following segments: U.S., International Operated Markets, and International Developmental Licensed Markets and Corporate. The U.S. segment focuses its operations on the United States. The International Operated Markets segment consists of operations and the franchising of restaurants in Australia, Canada, France, Germany, Italy, the Netherlands, Spain, and the U.K. The International Developmental Licensed Markets and Corporate segment consists of developmental licensee and affiliate markets in the McDonald’s system. The firm’s products include Big Mac, Quarter Pounder with Cheese, Filet-O-Fish, several chicken sandwiches, Chicken McNuggets, wraps, McDonald’s Fries, salads, oatmeal, shakes, McFlurry desserts, sundaes, soft serve cones, pies, soft drinks, coffee, McCafe beverages, and other beverages. The company was founded by Raymond Albert Kroc on April 15, 1955, and is headquartered in Oak Brook, IL.
About Portillo’s
Portillo’s Inc. owns and operates fast casual restaurants in the United States. The company offers Chicago-style hot dogs and sausages, Italian beef sandwiches, char-grilled burgers, chopped salads, crinkle-cut French fries, homemade chocolate cakes, and chocolate cake shake. It offers its products through its website, application, and certain third-party platforms. Portillo’s Inc. was founded in 1963 and is based in Oak Brook, Illinois.
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