Whipplewood Advisors LLC Reduces Position in Booking Holdings Inc. $BKNG

Whipplewood Advisors LLC lessened its holdings in shares of Booking Holdings Inc. (NASDAQ:BKNG) by 96.1% in the 2nd quarter, Holdings Channel reports. The institutional investor owned 12 shares of the business services provider’s stock after selling 299 shares during the quarter. Whipplewood Advisors LLC’s holdings in Booking were worth $69,000 at the end of the most recent quarter.

Several other large investors have also modified their holdings of the business. Fidelis Capital Partners LLC boosted its position in shares of Booking by 1.2% during the first quarter. Fidelis Capital Partners LLC now owns 167 shares of the business services provider’s stock valued at $809,000 after buying an additional 2 shares during the period. WNY Asset Management LLC grew its position in Booking by 3.7% during the 1st quarter. WNY Asset Management LLC now owns 56 shares of the business services provider’s stock worth $258,000 after purchasing an additional 2 shares during the period. Gries Financial LLC grew its position in Booking by 1.6% during the 1st quarter. Gries Financial LLC now owns 125 shares of the business services provider’s stock worth $576,000 after purchasing an additional 2 shares during the period. Sheaff Brock Investment Advisors LLC grew its position in Booking by 0.5% during the 1st quarter. Sheaff Brock Investment Advisors LLC now owns 403 shares of the business services provider’s stock worth $1,854,000 after purchasing an additional 2 shares during the period. Finally, Nicolet Advisory Services LLC grew its position in Booking by 0.8% during the 1st quarter. Nicolet Advisory Services LLC now owns 238 shares of the business services provider’s stock worth $1,070,000 after purchasing an additional 2 shares during the period. Hedge funds and other institutional investors own 92.42% of the company’s stock.

Booking Trading Up 1.0%

Shares of Booking stock opened at $5,146.16 on Monday. The firm has a market capitalization of $166.79 billion, a PE ratio of 35.79, a P/E/G ratio of 1.59 and a beta of 1.35. Booking Holdings Inc. has a twelve month low of $4,096.23 and a twelve month high of $5,839.41. The firm’s 50-day moving average price is $5,432.78 and its 200 day moving average price is $5,374.01.

Booking (NASDAQ:BKNG) last issued its quarterly earnings results on Tuesday, July 29th. The business services provider reported $55.40 earnings per share for the quarter, beating analysts’ consensus estimates of $50.32 by $5.08. The firm had revenue of $6.80 billion for the quarter, compared to analyst estimates of $6.54 billion. Booking had a net margin of 19.23% and a negative return on equity of 134.19%. Booking’s quarterly revenue was up 16.0% compared to the same quarter last year. During the same period last year, the company posted $41.90 EPS. Booking has set its Q3 2025 guidance at EPS. On average, sell-side analysts predict that Booking Holdings Inc. will post 209.92 EPS for the current fiscal year.

Insider Activity at Booking

In related news, CEO Glenn D. Fogel sold 1,013 shares of the firm’s stock in a transaction dated Monday, September 15th. The shares were sold at an average price of $5,516.92, for a total value of $5,588,639.96. Following the transaction, the chief executive officer directly owned 23,607 shares of the company’s stock, valued at approximately $130,237,930.44. This trade represents a 4.11% decrease in their position. The sale was disclosed in a filing with the SEC, which can be accessed through the SEC website. Also, Director Vanessa Ames Wittman sold 15 shares of the firm’s stock in a transaction dated Wednesday, October 15th. The shares were sold at an average price of $5,291.98, for a total transaction of $79,379.70. Following the completion of the transaction, the director directly owned 732 shares in the company, valued at $3,873,729.36. This represents a 2.01% decrease in their ownership of the stock. The disclosure for this sale can be found here. In the last three months, insiders have sold 3,197 shares of company stock valued at $17,260,963. 0.16% of the stock is owned by corporate insiders.

Analyst Upgrades and Downgrades

BKNG has been the topic of several analyst reports. Morgan Stanley set a $5,650.00 price target on Booking and gave the stock an “equal weight” rating in a research report on Wednesday, July 30th. Deutsche Bank Aktiengesellschaft raised their target price on Booking from $6,723.00 to $6,790.00 and gave the company a “buy” rating in a research report on Tuesday, October 21st. Bank of America raised their target price on Booking from $5,820.00 to $5,850.00 and gave the company a “neutral” rating in a research report on Thursday, July 24th. BMO Capital Markets restated an “outperform” rating and set a $6,000.00 target price (up from $5,700.00) on shares of Booking in a research report on Wednesday, July 30th. Finally, Citigroup raised their target price on Booking from $5,560.00 to $6,500.00 and gave the company a “buy” rating in a research report on Wednesday, July 30th. Three investment analysts have rated the stock with a Strong Buy rating, twenty have issued a Buy rating and ten have issued a Hold rating to the company’s stock. According to data from MarketBeat, the stock presently has an average rating of “Moderate Buy” and an average target price of $6,010.41.

Booking Profile

Booking Holdings Inc, formerly The Priceline Group Inc, is a provider of travel and restaurant online reservation and related services. The Company, through its online travel companies (OTCs), connects consumers wishing to make travel reservations with providers of travel services across the world. It offers consumers an array of accommodation reservations (including hotels, bed and breakfasts, hostels, apartments, vacation rentals and other properties) through its Booking.com, priceline.com and agoda.com brands.