Head-To-Head Analysis: D-MARKET Electronic Services & Trading (NASDAQ:HEPS) vs. Expedia Group (NASDAQ:EXPE)

D-MARKET Electronic Services & Trading (NASDAQ:HEPS) and Expedia Group (NASDAQ:EXPE) are both retail/wholesale companies, but which is the better business? We will compare the two companies based on the strength of their institutional ownership, analyst recommendations, profitability, risk, valuation, dividends and earnings.

Valuation and Earnings

This table compares D-MARKET Electronic Services & Trading and Expedia Group”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
D-MARKET Electronic Services & Trading	$1.74 billion	0.44	-$48.95 million	($0.18)	-13.17
Expedia Group	$14.02 billion	1.89	$1.23 billion	$8.16	26.20

Expedia Group has higher revenue and earnings than D-MARKET Electronic Services & Trading. D-MARKET Electronic Services & Trading is trading at a lower price-to-earnings ratio than Expedia Group, indicating that it is currently the more affordable of the two stocks.

Risk & Volatility

D-MARKET Electronic Services & Trading has a beta of 2.3, suggesting that its share price is 130% more volatile than the S&P 500. Comparatively, Expedia Group has a beta of 1.58, suggesting that its share price is 58% more volatile than the S&P 500.

Institutional & Insider Ownership

40.5% of D-MARKET Electronic Services & Trading shares are owned by institutional investors. Comparatively, 90.8% of Expedia Group shares are owned by institutional investors. 36.3% of D-MARKET Electronic Services & Trading shares are owned by company insiders. Comparatively, 9.1% of Expedia Group shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Analyst Ratings

This is a breakdown of recent ratings for D-MARKET Electronic Services & Trading and Expedia Group, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
D-MARKET Electronic Services & Trading	1	2	0	0	1.67
Expedia Group	1	22	10	3	2.42

D-MARKET Electronic Services & Trading presently has a consensus price target of $3.50, indicating a potential upside of 47.68%. Expedia Group has a consensus price target of $214.29, indicating a potential upside of 0.22%. Given D-MARKET Electronic Services & Trading’s higher probable upside, research analysts plainly believe D-MARKET Electronic Services & Trading is more favorable than Expedia Group.

Profitability

This table compares D-MARKET Electronic Services & Trading and Expedia Group’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
D-MARKET Electronic Services & Trading	-4.22%	-62.27%	-7.79%
Expedia Group	7.94%	56.25%	5.56%

Summary

Expedia Group beats D-MARKET Electronic Services & Trading on 12 of the 15 factors compared between the two stocks.

About D-MARKET Electronic Services & Trading

D-Market Elektronik Hizmetler ve Ticaret A.S. operates e-commerce platforms in Turkey. The company operates www.hepsiburada.com, a retail website that provides its retail customers a range of merchandise, including electronics and non-electronics products, such as books, sports, toys, kids and baby products, cosmetics, furniture, etc. It also offers Hepsiburada Market, an app-in-app initiative and on-demand delivery service that delivers groceries and water; HepsiJet that provides last-mile delivery services; HepsiLojistik, which offers storage and fulfillment services; HepsiMat, an offline network of pick-up and drop-off point; HepsiAd that provides advertising service; HepsiGlobal for discovering and purchasing products from international merchants online; Hepsipay, which offers an e-money and payment services; and Hepsiburada Seyahat for buying airline tickets online. The company was incorporated in 2000 and is headquartered in Istanbul, Turkey.

About Expedia Group

Expedia Group, Inc. operates as an online travel company in the United States and internationally. The company operates through B2C, B2B, and trivago segments. Its B2C segment includes Brand Expedia, a full-service online travel brand offers various travel products and services; Hotels.com for lodging accommodations; Vrbo, an online marketplace for the alternative accommodations; Orbitz, Travelocity, Wotif Group, ebookers, CheapTickets, Hotwire.com and CarRentals.com. The company's B2B segment provides various travel and non-travel companies including airlines, offline travel agents, online retailers, corporate travel management, and financial institutions who leverage its travel technology and tap into its diverse supply to augment their offerings and market Expedia Group rates and availabilities to its travelers. Its trivago segment, a hotel metasearch website, which send referrals to online travel companies and travel service providers from hotel metasearch websites. In addition, the company provides brand advertising through online and offline channels, loyalty programs, mobile apps, and search engine marketing, as well as metasearch, social media, direct and personalized traveler communications on its websites, and through direct e-mail communication with its travelers. The company was formerly known as Expedia, Inc. and changed its name to Expedia Group, Inc. in March 2018. Expedia Group, Inc. was founded in 1996 and is headquartered in Seattle, Washington.