ZenaTech (ZENA) and Its Competitors Critical Analysis

ZenaTech (NASDAQ:ZENA) is one of 258 publicly-traded companies in the “Technology Services” industry, but how does it compare to its peers? We will compare ZenaTech to related businesses based on the strength of its analyst recommendations, profitability, valuation, institutional ownership, dividends, risk and earnings.

Institutional and Insider Ownership

37.4% of shares of all “Technology Services” companies are owned by institutional investors. 20.0% of shares of all “Technology Services” companies are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Analyst Recommendations

This is a breakdown of current ratings and target prices for ZenaTech and its peers, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
ZenaTech	1	0	1	0	2.00
ZenaTech Competitors	1000	2405	5021	279	2.53

ZenaTech presently has a consensus target price of $9.00, indicating a potential upside of 108.09%. As a group, “Technology Services” companies have a potential upside of 21.10%. Given ZenaTech’s higher possible upside, research analysts plainly believe ZenaTech is more favorable than its peers.

Profitability

This table compares ZenaTech and its peers’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
ZenaTech	N/A	N/A	N/A
ZenaTech Competitors	-438.16%	-670.81%	-16.99%

Valuation & Earnings

This table compares ZenaTech and its peers revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Net Income	Price/Earnings Ratio
ZenaTech	$1.96 million	-$3.27 million	-30.89
ZenaTech Competitors	$1.28 billion	$24.78 million	-5.34

ZenaTech’s peers have higher revenue and earnings than ZenaTech. ZenaTech is trading at a lower price-to-earnings ratio than its peers, indicating that it is currently more affordable than other companies in its industry.

Summary

ZenaTech peers beat ZenaTech on 8 of the 12 factors compared.

About ZenaTech

ZenaTech, Inc., an enterprise software technology company, develops cloud-based software applications in Canada. It provides cryptocurrency wallets and cloud-based enterprise software solutions for the agriculture industry; cloud-based enterprise software solutions for the medical records industry; safety and compliance management software and mobile solutions; field management software and mobile solutions; integrated cloud-based enterprise software and hardware drone technology solutions for various industries; and browser-based enterprise software applications for public safety. ZenaTech, Inc. was formerly known as ZenaDrone, Inc. and changed its name to ZenaTech, Inc. on October 5, 2020. The company was incorporated in 2017 and is based in Toronto, Canada.