UBS Group Lowers Harley-Davidson (NYSE:HOG) Price Target to $27.00

Harley-Davidson (NYSE:HOG) had its price target lowered by research analysts at UBS Group from $28.00 to $27.00 in a report issued on Thursday,Benzinga reports. The firm currently has a “neutral” rating on the stock. UBS Group’s price target indicates a potential upside of 9.25% from the company’s previous close.

HOG has been the topic of a number of other research reports. Weiss Ratings upgraded Harley-Davidson from a “sell (d+)” rating to a “hold (c-)” rating in a research note on Wednesday, October 8th. Zacks Research cut Harley-Davidson from a “hold” rating to a “strong sell” rating in a research report on Tuesday, October 28th. DA Davidson reduced their target price on shares of Harley-Davidson from $34.00 to $30.00 and set a “buy” rating for the company in a research report on Monday, November 10th. Morgan Stanley downgraded shares of Harley-Davidson from an “equal weight” rating to an “underweight” rating and decreased their price target for the company from $27.00 to $25.00 in a research note on Monday, October 27th. Finally, Griffin Securities set a $34.00 price objective on shares of Harley-Davidson in a report on Monday, August 25th. Two analysts have rated the stock with a Buy rating, four have issued a Hold rating and two have issued a Sell rating to the company’s stock. According to data from MarketBeat.com, Harley-Davidson has a consensus rating of “Hold” and an average price target of $29.43.

Harley-Davidson Price Performance

Shares of HOG opened at $24.71 on Thursday. The company’s 50-day moving average is $27.55 and its 200-day moving average is $25.94. The company has a debt-to-equity ratio of 1.32, a current ratio of 1.37 and a quick ratio of 1.20. The firm has a market capitalization of $2.92 billion, a PE ratio of 12.80, a PEG ratio of 0.40 and a beta of 1.39. Harley-Davidson has a fifty-two week low of $20.45 and a fifty-two week high of $35.21.

Harley-Davidson (NYSE:HOG) last announced its earnings results on Tuesday, November 4th. The company reported $3.10 EPS for the quarter, topping the consensus estimate of $1.38 by $1.72. The business had revenue of $1.34 billion during the quarter, compared to the consensus estimate of $1.01 billion. Harley-Davidson had a net margin of 5.76% and a return on equity of 7.43%. Equities analysts forecast that Harley-Davidson will post 3.44 EPS for the current year.

Institutional Investors Weigh In On Harley-Davidson

Institutional investors and hedge funds have recently added to or reduced their stakes in the business. Donald Smith & CO. Inc. increased its stake in shares of Harley-Davidson by 61.8% in the 2nd quarter. Donald Smith & CO. Inc. now owns 5,517,795 shares of the company’s stock valued at $130,220,000 after purchasing an additional 2,108,099 shares during the last quarter. Millennium Management LLC acquired a new stake in Harley-Davidson in the first quarter valued at about $33,884,000. Norges Bank bought a new position in Harley-Davidson in the second quarter valued at about $21,607,000. Vanguard Group Inc. raised its stake in Harley-Davidson by 7.3% during the third quarter. Vanguard Group Inc. now owns 12,958,561 shares of the company’s stock worth $361,544,000 after acquiring an additional 886,998 shares in the last quarter. Finally, Bank of New York Mellon Corp lifted its holdings in shares of Harley-Davidson by 30.2% in the second quarter. Bank of New York Mellon Corp now owns 1,838,532 shares of the company’s stock worth $43,389,000 after acquiring an additional 426,808 shares during the last quarter. 85.10% of the stock is currently owned by institutional investors.

Harley-Davidson Company Profile

Harley-Davidson, Inc manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services.