Katapult (NASDAQ:KPLT) and Viant Technology (NASDAQ:DSP) Head-To-Head Survey

Viant Technology (NASDAQ:DSP) and Katapult (NASDAQ:KPLT) are both small-cap business services companies, but which is the better investment? We will compare the two businesses based on the strength of their analyst recommendations, institutional ownership, profitability, risk, dividends, valuation and earnings.

Analyst Ratings

This is a summary of recent ratings and recommmendations for Viant Technology and Katapult, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Viant Technology	0	1	9	1	3.00
Katapult	1	1	0	0	1.50

Viant Technology currently has a consensus target price of $19.44, indicating a potential upside of 106.20%. Katapult has a consensus target price of $10.00, indicating a potential upside of 62.34%. Given Viant Technology’s stronger consensus rating and higher probable upside, analysts plainly believe Viant Technology is more favorable than Katapult.

Profitability

This table compares Viant Technology and Katapult’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Viant Technology	0.57%	-5.00%	-3.21%
Katapult	-9.98%	N/A	-31.31%

Earnings and Valuation

This table compares Viant Technology and Katapult”s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Viant Technology	$289.23 million	2.05	$2.36 million	$0.11	85.73
Katapult	$247.19 million	0.11	-$25.92 million	($5.92)	-1.04

Viant Technology has higher revenue and earnings than Katapult. Katapult is trading at a lower price-to-earnings ratio than Viant Technology, indicating that it is currently the more affordable of the two stocks.

Volatility and Risk

Viant Technology has a beta of 1.07, indicating that its share price is 7% more volatile than the S&P 500. Comparatively, Katapult has a beta of 1.72, indicating that its share price is 72% more volatile than the S&P 500.

Institutional & Insider Ownership

11.4% of Viant Technology shares are owned by institutional investors. Comparatively, 26.8% of Katapult shares are owned by institutional investors. 29.4% of Viant Technology shares are owned by insiders. Comparatively, 14.8% of Katapult shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Summary

Viant Technology beats Katapult on 12 of the 15 factors compared between the two stocks.

About Viant Technology

Viant Technology Inc. operates as an advertising technology company. It provides Household ID, a people-based innovation that combines digital and personal identifiers into a normalized household profile; AI Bid Optimizer, solution that uses AI to analyze historical bid opportunities to predict the lowest media cost for desired advertisement; and Viant Data Platform, which offers marketers control over their own data with actionable insights into their marketing initiatives within a single platform. The company also offers Holistic, an omnichannel DSP for marketers and their agencies to manage omnichannel campaigns and access metrics from each channel to inform decisions in other channels; Viant Identity Graph, which reduces or eliminates the need for cookies by enabling matching of people-based identifiers that anchor digital identifiers that allows marketers to reach targeted consumers in a privacy-conscious manner; and Direct Access, a path optimization program. In addition, it provides campaign analysis and data intelligence tool that empowers customers with differentiated insights, including conversion lift, multi-touch attribution, foot-traffic data reports, digital-out-of-home lift, sales reporting, and ROAS analytics; and self-service platform that provides customers with transparency and control over their advertising campaigns and underlying data infrastructure. The company sells its platform through a direct sales team focused on business development in various markets. It serves purchasers of programmatic advertising inventory; and large, independent, and mid-market advertising agencies, as well as marketers. The company was founded in 1999 and is headquartered in Irvine, California.

About Katapult

Katapult Holdings, Inc., an e-commerce focused financial technology company, provides e-commerce point-of-sale lease-purchase options for nonprime consumers in the United States. The company's technology platform provides nonprime consumers with a lease purchase option to enable them to obtain durable goods from its network of e-commerce retailers. It also offers Katapult Pay, a one-time use virtual card technology that makes lease purchasing and transactions. The company was formerly known as Cognical Holdings, Inc. and changed its name to Katapult Holdings, Inc. in February 2020. The company is headquartered in Plano, Texas.