Head-To-Head Review: Saga Communications (NASDAQ:SGA) & WhereverTV Broadcasting (OTCMKTS:TVTV)

Saga Communications (NASDAQ:SGA) and WhereverTV Broadcasting (OTCMKTS:TVTV) are both small-cap consumer discretionary companies, but which is the better business? We will contrast the two companies based on the strength of their earnings, dividends, institutional ownership, profitability, valuation, analyst recommendations and risk.

Insider and Institutional Ownership

74.3% of Saga Communications shares are owned by institutional investors. 22.4% of Saga Communications shares are owned by insiders. Comparatively, 54.6% of WhereverTV Broadcasting shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Profitability

This table compares Saga Communications and WhereverTV Broadcasting’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Saga Communications	1.91%	1.27%	0.95%
WhereverTV Broadcasting	N/A	N/A	-26.61%

Analyst Recommendations

This is a summary of recent ratings and target prices for Saga Communications and WhereverTV Broadcasting, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Saga Communications	2	0	0	0	1.00
WhereverTV Broadcasting	0	0	0	0	0.00

Valuation and Earnings

This table compares Saga Communications and WhereverTV Broadcasting”s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Saga Communications	$112.00 million	0.69	$3.46 million	$0.05	240.60
WhereverTV Broadcasting	N/A	N/A	-$60,000.00	N/A	N/A

Saga Communications has higher revenue and earnings than WhereverTV Broadcasting.

Risk and Volatility

Saga Communications has a beta of 0.26, meaning that its stock price is 74% less volatile than the S&P 500. Comparatively, WhereverTV Broadcasting has a beta of 5.41, meaning that its stock price is 441% more volatile than the S&P 500.

Summary

Saga Communications beats WhereverTV Broadcasting on 7 of the 9 factors compared between the two stocks.

About Saga Communications

Saga Communications, Inc., a media company, engages in acquiring, developing, and operating broadcast properties in the United States. The company's radio stations employ various programming formats, including classic hits, country, classic country, hot/soft/urban adult contemporary, oldies, classic rock, rock, and news/talk. It owns and operates FM and AM radio stations, and metro signals serving various markets. Saga Communications, Inc. was incorporated in 1986 and is headquartered in Grosse Pointe Farms, Michigan.

About WhereverTV Broadcasting

WhereverTV Broadcasting Corporation provides subscription television service worldwide. Its platform enables subscribers to access licensed and free-to-air channels across multiple devices via its patented interactive program guide technology. The company's platform manages broadcast rights across geographies and provides individual customer viewing experiences based on customer locations (geo-targeting) and content-rights management (subscriptions). Its in-language subscription offerings include Spanish, Arabic, and Greek; and genre specific subscriptions include various content, such as news, faith, dramas, sports, movies, reality, kid's, and others. WhereverTV Broadcasting Corporation was incorporated in 2006 and is based in Fort Myers, Florida.