Zeta Global (NYSE:ZETA) Shares Gap Up – Should You Buy?

Zeta Global Holdings Corp. (NYSE:ZETA) shares gapped up prior to trading on Wednesday . The stock had previously closed at $18.35, but opened at $19.01. Zeta Global shares last traded at $19.0780, with a volume of 1,921,053 shares traded.

Wall Street Analysts Forecast Growth

Several brokerages have issued reports on ZETA. DA Davidson reiterated a “buy” rating and issued a $27.00 price objective on shares of Zeta Global in a research report on Monday, November 24th. Zacks Research upgraded Zeta Global from a “strong sell” rating to a “hold” rating in a report on Wednesday, August 27th. Morgan Stanley increased their target price on Zeta Global from $21.00 to $23.00 and gave the company an “equal weight” rating in a research note on Wednesday, November 26th. Wall Street Zen upgraded Zeta Global from a “hold” rating to a “buy” rating in a research report on Saturday. Finally, The Goldman Sachs Group reaffirmed a “neutral” rating and issued a $23.00 price target on shares of Zeta Global in a research note on Thursday, November 6th. Nine analysts have rated the stock with a Buy rating, four have issued a Hold rating and one has assigned a Sell rating to the company. Based on data from MarketBeat, the stock presently has an average rating of “Moderate Buy” and an average target price of $27.25.

Zeta Global Price Performance

The company has a debt-to-equity ratio of 0.29, a quick ratio of 3.01 and a current ratio of 3.01. The business has a 50 day moving average price of $18.35 and a 200-day moving average price of $17.75. The company has a market capitalization of $4.56 billion, a price-to-earnings ratio of -157.68 and a beta of 1.27.

Insider Activity at Zeta Global

In other news, Director Jeanine Silberblatt sold 12,990 shares of the firm’s stock in a transaction that occurred on Friday, December 12th. The shares were sold at an average price of $19.34, for a total transaction of $251,226.60. Following the completion of the sale, the director owned 57,850 shares of the company’s stock, valued at $1,118,819. This trade represents a 18.34% decrease in their position. The sale was disclosed in a filing with the SEC, which is available through this link. 13.02% of the stock is currently owned by company insiders.

Institutional Investors Weigh In On Zeta Global

Several institutional investors have recently bought and sold shares of ZETA. Golden State Wealth Management LLC boosted its stake in Zeta Global by 2,000.0% in the second quarter. Golden State Wealth Management LLC now owns 1,680 shares of the company’s stock valued at $26,000 after acquiring an additional 1,600 shares during the last quarter. Quarry LP raised its holdings in shares of Zeta Global by 963.9% in the 1st quarter. Quarry LP now owns 2,181 shares of the company’s stock worth $30,000 after purchasing an additional 1,976 shares during the period. Binnacle Investments Inc purchased a new position in Zeta Global in the third quarter valued at approximately $30,000. National Bank of Canada FI lifted its stake in Zeta Global by 223.1% in the third quarter. National Bank of Canada FI now owns 1,835 shares of the company’s stock valued at $36,000 after purchasing an additional 1,267 shares during the last quarter. Finally, Farther Finance Advisors LLC grew its holdings in Zeta Global by 124.9% during the third quarter. Farther Finance Advisors LLC now owns 1,842 shares of the company’s stock valued at $37,000 after purchasing an additional 1,023 shares during the period. Institutional investors own 87.75% of the company’s stock.

About Zeta Global

Zeta Global, founded in 2007 and headquartered in New York City, is a leading data-driven marketing technology company. The firm’s mission centers on helping brands acquire, grow and retain customers through a unified customer lifecycle management platform. Over the years, Zeta Global has built a reputation for leveraging big data and predictive analytics to power digital marketing programs across multiple channels.

At the core of Zeta’s offering is the Zeta Marketing Platform, which combines identity resolution, audience insights and real-time engagement capabilities.