Sara Bay Financial Purchases 17,845 Shares of Amazon.com, Inc. $AMZN

Sara Bay Financial grew its position in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 38.0% during the 3rd quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission. The fund owned 64,772 shares of the e-commerce giant’s stock after buying an additional 17,845 shares during the quarter. Amazon.com makes up about 4.0% of Sara Bay Financial’s investment portfolio, making the stock its 7th biggest position. Sara Bay Financial’s holdings in Amazon.com were worth $14,222,000 at the end of the most recent reporting period.

Several other institutional investors and hedge funds have also modified their holdings of AMZN. Carderock Capital Management Inc. acquired a new position in Amazon.com in the second quarter worth $27,000. Maryland Capital Advisors Inc. raised its holdings in shares of Amazon.com by 81.9% in the second quarter. Maryland Capital Advisors Inc. now owns 211 shares of the e-commerce giant’s stock valued at $46,000 after buying an additional 95 shares during the last quarter. Ryan Investment Management Inc. acquired a new position in Amazon.com during the 2nd quarter worth about $48,000. Cooksen Wealth LLC grew its holdings in Amazon.com by 23.5% during the 2nd quarter. Cooksen Wealth LLC now owns 247 shares of the e-commerce giant’s stock worth $54,000 after acquiring an additional 47 shares during the last quarter. Finally, MJT & Associates Financial Advisory Group Inc. acquired a new stake in Amazon.com in the 1st quarter valued at about $59,000. 72.20% of the stock is owned by institutional investors and hedge funds.

Amazon.com Price Performance

Shares of AMZN opened at $232.25 on Friday. The company has a current ratio of 1.01, a quick ratio of 0.80 and a debt-to-equity ratio of 0.14. Amazon.com, Inc. has a 1 year low of $161.38 and a 1 year high of $258.60. The stock has a market cap of $2.48 trillion, a P/E ratio of 32.80, a price-to-earnings-growth ratio of 1.60 and a beta of 1.37. The stock’s 50-day moving average price is $230.70 and its two-hundred day moving average price is $226.01.

Amazon.com (NASDAQ:AMZN) last announced its quarterly earnings results on Thursday, October 30th. The e-commerce giant reported $1.95 EPS for the quarter, beating analysts’ consensus estimates of $1.57 by $0.38. The company had revenue of $180.17 billion during the quarter, compared to analysts’ expectations of $177.53 billion. Amazon.com had a return on equity of 23.62% and a net margin of 11.06%.Amazon.com’s revenue was up 13.4% on a year-over-year basis. During the same period in the prior year, the business posted $1.43 EPS. On average, equities analysts predict that Amazon.com, Inc. will post 6.31 earnings per share for the current year.

Analyst Ratings Changes

AMZN has been the topic of several research analyst reports. Raymond James Financial increased their price target on shares of Amazon.com from $230.00 to $275.00 and gave the company an “outperform” rating in a research note on Friday, October 31st. Mizuho lowered Amazon.com from a “strong-buy” rating to a “hold” rating in a research report on Tuesday, November 18th. New Street Research lifted their target price on Amazon.com from $270.00 to $340.00 and gave the company a “buy” rating in a research note on Tuesday, November 4th. Barclays reaffirmed an “overweight” rating and set a $300.00 price target (up previously from $275.00) on shares of Amazon.com in a research note on Friday, October 31st. Finally, Evercore ISI raised their price target on Amazon.com from $280.00 to $335.00 and gave the company an “outperform” rating in a report on Friday, October 31st. Two equities research analysts have rated the stock with a Strong Buy rating, fifty-six have given a Buy rating and three have issued a Hold rating to the company’s stock. Based on data from MarketBeat.com, Amazon.com presently has a consensus rating of “Moderate Buy” and an average price target of $295.50.

Key Amazon.com News

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Big bullish thesis around data-center and AI demand — analysts point to a $61 billion surge in data‑center deal activity, AWS capacity expansion and deeper integration of Nova/Bedrock AI tools as a near‑term catalyst for revenue and margin upside. A $61 Billion Reason to Buy Amazon Stock for 2026
• Positive Sentiment: JPMorgan / bullish analyst commentary: note that Amazon’s 2026 bull case centers on AWS accelerating with AI share gains and more disciplined margins — supports higher earnings multiple vs pure retail comps. Amazon’s 2026 Bull Case Isn’t Retail — It’s AWS, AI And Margin Discipline
• Positive Sentiment: Value/quality narratives gaining traction — multiple pieces argue AMZN is undervalued or “dirt cheap” given earnings power from AWS and ads, which can attract value and long-only flows. Amazon’s Stock Is Dirt Cheap
• Positive Sentiment: Analyst/market support — coverage notes (moderate buy consensus and inclusion on “most buy recommendations” lists) help keep demand for shares, especially into year‑end rebalancing. Amazon.com, Inc. (NASDAQ:AMZN) Given Average Recommendation of “Moderate Buy” by Analysts
• Neutral Sentiment: Ownership breakdown and flows heading into 2026 — pieces reviewing who owns AMZN can influence positioning but are informational unless they show large institutional rotation. Heading into 2026, Let’s Look at Who Owns Amazon Stock (AMZN)
• Neutral Sentiment: Company product/strategy commentary — Alexa chief’s remarks about changing consumer behavior underline long‑term product experiments (wearables, ambient AI) that support strategic optionality but are multi‑year. Amazon’s Alexa chief predicts an end to doom scrolling: the next generation is ‘going to just think differently’
• Negative Sentiment: AWS Christmas‑Eve outage raises reliability/governance questions — outages can pressure enterprise sentiment, lead to customer churn or contract concessions if recurring. Amazon Web Service’s Christmas Eve Outage Reignites Concerns Over Cloud Monopoly Risks
• Negative Sentiment: Regulatory/competitive tension from AI shopping agents — Amazon is blocking some third‑party AI bots and faces a strategic “fight or join” choice; restrictive moves could harm partner ecosystems or spur regulatory scrutiny. Amazon Tightens Platform Access as AI Shopping Agents Expand
• Negative Sentiment: Technical risk: some charts/analysts warn a correction below $200 could be needed before the uptrend resumes, flagging downside risk for short‑term traders. Amazon: A Correction Under $200 May Be Necessary Before Uptrend Resumes (Technical Analysis)

Insider Buying and Selling

In other news, CEO Andrew R. Jassy sold 19,872 shares of Amazon.com stock in a transaction on Friday, November 21st. The shares were sold at an average price of $216.94, for a total transaction of $4,311,031.68. Following the transaction, the chief executive officer directly owned 2,208,310 shares of the company’s stock, valued at $479,070,771.40. This trade represents a 0.89% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is available through this hyperlink. Also, CEO Matthew S. Garman sold 17,768 shares of the company’s stock in a transaction on Friday, November 21st. The shares were sold at an average price of $216.90, for a total transaction of $3,853,879.20. Following the completion of the sale, the chief executive officer owned 6,273 shares of the company’s stock, valued at approximately $1,360,613.70. This represents a 73.91% decrease in their position. The disclosure for this sale is available in the SEC filing. In the last quarter, insiders sold 82,234 shares of company stock valued at $19,076,767. 9.70% of the stock is owned by company insiders.

Amazon.com Company Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.