BlackBerry (NYSE:BB – Get Free Report) and Lectra (OTC:LCTSF – Get Free Report) are both computer and technology companies, but which is the superior investment? We will compare the two companies based on the strength of their valuation, profitability, dividends, risk, analyst recommendations, earnings and institutional ownership.
Valuation and Earnings
This table compares BlackBerry and Lectra”s top-line revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| BlackBerry | $534.80 million | 4.38 | -$79.00 million | $0.03 | 132.17 |
| Lectra | N/A | N/A | N/A | $0.77 | 37.11 |
Institutional & Insider Ownership
54.5% of BlackBerry shares are owned by institutional investors. 0.4% of BlackBerry shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.
Profitability
This table compares BlackBerry and Lectra’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| BlackBerry | 4.02% | 8.05% | 4.78% |
| Lectra | N/A | N/A | N/A |
Analyst Recommendations
This is a summary of recent recommendations and price targets for BlackBerry and Lectra, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| BlackBerry | 1 | 6 | 1 | 0 | 2.00 |
| Lectra | 0 | 0 | 0 | 0 | 0.00 |
BlackBerry currently has a consensus target price of $5.10, indicating a potential upside of 28.63%. Given BlackBerry’s stronger consensus rating and higher probable upside, analysts plainly believe BlackBerry is more favorable than Lectra.
Summary
BlackBerry beats Lectra on 10 of the 11 factors compared between the two stocks.
About BlackBerry
BlackBerry Limited provides intelligent security software and services to enterprises and governments worldwide. The company operates through three segments: Cybersecurity, IoT, and Licensing and Other. The company offers CylanceENDPOINT, an integrated endpoint security solution; CylanceGUARD, a managed detection and response solution; CylanceEDGE, an AI-powered continuous authentication zero trust network access solution; CylanceINTELLIGENCE, a contextual cyber threat intelligence service; BlackBerry Dynamics offers a development platform and secure container for mobile applications; BlackBerry Workspaces a secure Enterprise File Sync and Share (EFSS) solution; BlackBerry Messenger (BBM) Enterprise, an enterprise-grade secure instant messaging solution for messaging, voice and video; BlackBerry SecuSUITE is a certified, multi-OS voice and text messaging solution; BlackBerry AtHoc, a secure networked critical event management solution; and BlackBerry unified endpoint management (UEM) solutions. It also provides BlackBerry Technology Solutions (BTS); BlackBerry Certicom, a patented elliptic curve cryptography, which provides device security, anti-counterfeiting and product authentication solutions; BlackBerry Radar offers monitoring and telematics solutions; BlackBerry Professional; and cyber security consulting services. In addition, the company is involved in the patent licensing and legacy service access fees business. The company was formerly known as Research In Motion Limited and changed its name to BlackBerry Limited in July 2013. BlackBerry Limited was incorporated in 1984 and is headquartered in Waterloo, Canada.
About Lectra
Lectra SA provides industrial intelligence solutions for fashion, automotive, and furniture markets. The company's solutions include software, automated cutting equipment, data, and related services, which enable customers to automate and optimize product design, development, and manufacture of garments, car seats and interiors, airbags, and sofas, as well as to digitalize their processes. It also offers technical maintenance, support, training, and consulting services; and sells consumables and parts. The company operates in Europe, the Americas, the Asia-Pacific, and internationally. Lectra SA was incorporated in 1973 and is headquartered in Paris, France.
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