Apple (NASDAQ:AAPL) Receives Market Perform Rating from Raymond James Financial

Posted by Amy Steele on Jan 2nd, 2026

Apple (NASDAQ:AAPL – Get Free Report)‘s stock had its “market perform” rating reissued by investment analysts at Raymond James Financial in a research note issued on Friday, Marketbeat.com reports.

Several other research analysts have also issued reports on AAPL. Loop Capital restated a “buy” rating and issued a $325.00 price target (up previously from $315.00) on shares of Apple in a research report on Tuesday, December 2nd. Evercore ISI restated an “outperform” rating and set a $325.00 price target (up from $300.00) on shares of Apple in a report on Monday, December 8th. The Goldman Sachs Group restated a “buy” rating on shares of Apple in a research note on Wednesday, December 3rd. Barclays increased their price target on shares of Apple from $180.00 to $230.00 and gave the stock an “underweight” rating in a research note on Friday, October 31st. Finally, Sanford C. Bernstein set a $325.00 price objective on Apple in a research note on Monday, November 3rd. Two research analysts have rated the stock with a Strong Buy rating, twenty-two have assigned a Buy rating, twelve have assigned a Hold rating and one has given a Sell rating to the company’s stock. According to data from MarketBeat.com, the stock currently has an average rating of “Moderate Buy” and a consensus target price of $283.92.

View Our Latest Analysis on AAPL

Apple Price Performance

NASDAQ AAPL opened at $271.86 on Friday. Apple has a 12 month low of $169.21 and a 12 month high of $288.62. The firm has a market capitalization of $4.02 trillion, a PE ratio of 36.39, a P/E/G ratio of 2.54 and a beta of 1.09. The company’s 50 day simple moving average is $273.49 and its 200 day simple moving average is $243.79. The company has a debt-to-equity ratio of 1.06, a current ratio of 0.89 and a quick ratio of 0.86.

Apple (NASDAQ:AAPL – Get Free Report) last issued its quarterly earnings results on Thursday, October 30th. The iPhone maker reported $1.85 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $1.74 by $0.11. Apple had a return on equity of 164.05% and a net margin of 26.92%.The firm had revenue of $102.47 billion during the quarter, compared to analyst estimates of $101.65 billion. During the same period last year, the company posted $1.64 EPS. The firm’s quarterly revenue was up 8.7% on a year-over-year basis. As a group, equities research analysts forecast that Apple will post 7.28 EPS for the current fiscal year.

Insider Buying and Selling at Apple

In other Apple news, insider Chris Kondo sold 3,752 shares of the business’s stock in a transaction on Friday, November 7th. The stock was sold at an average price of $271.23, for a total value of $1,017,654.96. Following the transaction, the insider owned 15,098 shares of the company’s stock, valued at approximately $4,095,030.54. The trade was a 19.90% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this hyperlink. Also, CFO Kevan Parekh sold 4,199 shares of the firm’s stock in a transaction that occurred on Thursday, October 16th. The shares were sold at an average price of $247.39, for a total transaction of $1,038,790.61. Following the completion of the sale, the chief financial officer directly owned 8,765 shares of the company’s stock, valued at approximately $2,168,373.35. This represents a 32.39% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders own 0.06% of the company’s stock.

Institutional Inflows and Outflows

A number of institutional investors have recently bought and sold shares of AAPL. PMG Family Office LLC bought a new stake in shares of Apple in the third quarter worth about $780,000. Finivi Inc. increased its holdings in Apple by 1.0% during the 3rd quarter. Finivi Inc. now owns 22,746 shares of the iPhone maker’s stock worth $5,792,000 after purchasing an additional 225 shares in the last quarter. AIA Group Ltd boosted its position in shares of Apple by 80.0% during the third quarter. AIA Group Ltd now owns 296,426 shares of the iPhone maker’s stock worth $75,479,000 after buying an additional 131,738 shares during the period. Alternative Investment Advisors LLC. grew its holdings in shares of Apple by 1.9% during the third quarter. Alternative Investment Advisors LLC. now owns 5,996 shares of the iPhone maker’s stock worth $1,527,000 after buying an additional 114 shares in the last quarter. Finally, Financial Symmetry Inc grew its stake in shares of Apple by 8.6% during the 3rd quarter. Financial Symmetry Inc now owns 13,147 shares of the iPhone maker’s stock worth $3,348,000 after acquiring an additional 1,038 shares in the last quarter. Institutional investors and hedge funds own 67.73% of the company’s stock.

Key Stores Impacting Apple

Here are the key news stories impacting Apple this week:

Positive Sentiment: Analysts expect solid Q1 (fiscal) results and high‑single‑digit profit growth, supporting near‑term earnings momentum tied to the holiday iPhone cycle. Apple Earnings Preview: What to Expect
Positive Sentiment: iPhone strength and services expansion remain the core upside drivers — iPhone 17 demand and recurring services revenue continue to underpin margins and cash flow. Where Will Apple Stock Be in 1 Year?
Positive Sentiment: Longer‑term AI themes may help Apple via “invisible”/embedded AI across devices and services, a potential multi‑year catalyst that investors reference when valuing AAPL. Why Apple Stock Could Benefit From ‘Invisible’ AI?
Neutral Sentiment: Raymond James has resumed coverage but flagged limited upside at current valuation — a reminder that much future upside is tied to execution on new products and services growth, not just momentum. Raymond James resumes Apple coverage, flags limited upside at current valuation
Negative Sentiment: Apple is cutting production and marketing for the $3,499 Vision Pro after weaker‑than‑expected consumer demand — a direct hit to expectations for a new hardware growth engine and a signal the “spatial computing” market remains niche for now. This news is the primary downward pressure on sentiment today. Apple Retreats on Vision Pro as Consumer Demand Falls Short
Negative Sentiment: Berkshire Hathaway has trimmed Apple and reallocated into other AI names, which both reduces a high‑profile buyer and signals some institutional repositioning away from AAPL at current prices. Berkshire Is Selling Apple Stock and Buying This Other Magnificent Artificial Intelligence (AI) Stock Instead

About Apple

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Apple Inc (NASDAQ: AAPL) is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.

Apple’s principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.