Lifetime Brands (NASDAQ:LCUT) vs. Bon Natural Life (NASDAQ:BON) Head to Head Review

Lifetime Brands (NASDAQ:LCUT) and Bon Natural Life (NASDAQ:BON) are both small-cap consumer discretionary companies, but which is the superior business? We will compare the two businesses based on the strength of their valuation, institutional ownership, dividends, risk, earnings, analyst recommendations and profitability.

Earnings and Valuation

This table compares Lifetime Brands and Bon Natural Life”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Lifetime Brands	$682.95 million	0.13	-$15.16 million	($1.66)	-2.34
Bon Natural Life	$23.84 million	0.58	$400,000.00	N/A	N/A

Bon Natural Life has lower revenue, but higher earnings than Lifetime Brands.

Risk and Volatility

Lifetime Brands has a beta of 1.31, meaning that its stock price is 31% more volatile than the S&P 500. Comparatively, Bon Natural Life has a beta of -0.35, meaning that its stock price is 135% less volatile than the S&P 500.

Analyst Ratings

This is a summary of recent ratings for Lifetime Brands and Bon Natural Life, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Lifetime Brands	2	1	1	0	1.75
Bon Natural Life	1	0	0	0	1.00

Lifetime Brands currently has a consensus target price of $5.00, indicating a potential upside of 28.53%. Given Lifetime Brands’ stronger consensus rating and higher probable upside, analysts clearly believe Lifetime Brands is more favorable than Bon Natural Life.

Insider and Institutional Ownership

40.6% of Lifetime Brands shares are held by institutional investors. Comparatively, 0.6% of Bon Natural Life shares are held by institutional investors. 43.6% of Lifetime Brands shares are held by company insiders. Comparatively, 26.5% of Bon Natural Life shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Profitability

This table compares Lifetime Brands and Bon Natural Life’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Lifetime Brands	-5.49%	-0.85%	-0.30%
Bon Natural Life	N/A	N/A	N/A

Summary

Lifetime Brands beats Bon Natural Life on 7 of the 12 factors compared between the two stocks.

About Lifetime Brands

Lifetime Brands, Inc. designs, sources, and sells branded kitchenware, tableware, and other products for use in the home in the worldwide. The company provides kitchenware products, including kitchen tools and gadgets, cutlery, kitchen scales, thermometers, cutting boards, shears, cookware, pantryware, spice racks, and bakeware; and tableware products comprising dinnerware, stemware, flatware, and giftware. It also provides home solutions, such as thermal beverageware, bath scales, weather and outdoor household, food storage, neoprene travel, and home décor products. The company owns or licenses various brands, including the Farberware, Mikasa, Taylor, KitchenAid, Pfaltzgraff, BUILT NY, Rabbit, Kamenstein, S’well, and Fred & Friends. It serves mass market merchants, specialty stores, department stores, warehouse clubs, grocery stores, off-price retailers, food service distributors, food and beverage outlets, and e-commerce. The company sells its products directly, as well as through its retail websites. Lifetime Brands, Inc. was founded in 1945 and is headquartered in Garden City, New York.

About Bon Natural Life

Bon Natural Life Limited, together with its subsidiaries, engages in the research and development, manufacture, and sale of functional active ingredients extracted from natural herb plants in the People’s Republic of China and internationally. The company provides personal care ingredients, such as plant extracted fragrance compounds to perfume and fragrance manufacturers; natural health supplements comprising powder drinks and bioactive food ingredient products primarily used as food additives; and nutritional supplements. Its products are principally used by manufacturer customers in the functional food, personal care, cosmetic, and pharmaceutical industries. The company was founded in 2006 and is headquartered in Grand Cayman, the Cayman Islands.