Brunswick (NYSE:BC) Upgraded by Jefferies Financial Group to “Strong-Buy” Rating

Brunswick (NYSE:BC) was upgraded by equities research analysts at Jefferies Financial Group from a “hold” rating to a “strong-buy” rating in a research note issued on Tuesday,Zacks.com reports.

Other equities analysts have also issued research reports about the company. Roth Capital set a $79.00 price objective on Brunswick and gave the stock a “buy” rating in a research note on Thursday, October 30th. Weiss Ratings reissued a “sell (d+)” rating on shares of Brunswick in a report on Monday, December 29th. JPMorgan Chase & Co. boosted their price target on Brunswick from $63.00 to $70.00 and gave the company a “neutral” rating in a research note on Tuesday, September 23rd. Robert W. Baird upped their price objective on shares of Brunswick from $60.00 to $70.00 and gave the stock a “neutral” rating in a research report on Friday, October 24th. Finally, Truist Financial raised their target price on shares of Brunswick from $60.00 to $68.00 and gave the company a “buy” rating in a report on Wednesday, October 15th. Two equities research analysts have rated the stock with a Strong Buy rating, seven have assigned a Buy rating, eight have assigned a Hold rating and one has assigned a Sell rating to the company’s stock. Based on data from MarketBeat.com, Brunswick has a consensus rating of “Moderate Buy” and a consensus target price of $77.14.

Brunswick Price Performance

Shares of Brunswick stock opened at $83.60 on Tuesday. The company has a quick ratio of 0.73, a current ratio of 1.78 and a debt-to-equity ratio of 1.28. The stock has a market capitalization of $5.44 billion, a price-to-earnings ratio of -22.97 and a beta of 1.36. Brunswick has a twelve month low of $41.00 and a twelve month high of $83.77. The company has a 50-day simple moving average of $69.84 and a two-hundred day simple moving average of $64.90.

Brunswick (NYSE:BC) last announced its earnings results on Thursday, October 23rd. The company reported $0.97 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $0.84 by $0.13. Brunswick had a negative net margin of 4.60% and a positive return on equity of 10.55%. The firm had revenue of $1.36 billion for the quarter, compared to analyst estimates of $1.26 billion. During the same quarter in the prior year, the business posted $1.17 EPS. The business’s revenue was up 6.8% compared to the same quarter last year. Brunswick has set its FY 2025 guidance at 3.250-3.25 EPS. Analysts forecast that Brunswick will post 4.19 EPS for the current year.

Institutional Investors Weigh In On Brunswick

Hedge funds and other institutional investors have recently made changes to their positions in the stock. First Horizon Corp acquired a new position in Brunswick during the 3rd quarter worth approximately $26,000. Jones Financial Companies Lllp grew its stake in shares of Brunswick by 50.6% during the third quarter. Jones Financial Companies Lllp now owns 494 shares of the company’s stock worth $31,000 after buying an additional 166 shares during the last quarter. Mirae Asset Global Investments Co. Ltd. acquired a new position in shares of Brunswick during the third quarter worth $37,000. Quent Capital LLC bought a new position in shares of Brunswick in the 3rd quarter valued at $38,000. Finally, Larson Financial Group LLC boosted its holdings in shares of Brunswick by 705.4% during the 3rd quarter. Larson Financial Group LLC now owns 596 shares of the company’s stock valued at $38,000 after acquiring an additional 522 shares in the last quarter. 99.34% of the stock is owned by institutional investors.

Brunswick News Roundup

Here are the key news stories impacting Brunswick this week:

• Positive Sentiment: Jefferies upgraded BC to Buy and highlighted a structurally stronger earnings profile tied to a 2026 cycle recovery — the upgrade and note are the primary catalyst behind the intraday rally. Jefferies upgrades Brunswick (BC)
• Positive Sentiment: News/market reports show the stock jumped after the Jefferies action (coverage cites a ~9% move), signaling strong market reaction to the analyst call. Brunswick stock jumps 9% after Jefferies upgrade
• Positive Sentiment: Analyst write-ups (TipRanks summary of Jefferies) reinforce the buy thesis — Jefferies points to improved earnings mix and upside as the boating cycle recovers, which supports higher valuations. TipRanks coverage of Jefferies upgrade
• Positive Sentiment: Brunswick’s CES 2026 showcase (AI-driven helm, Simrad AutoCaptain autonomy, Sea Ray SLX, NAVAN C30, FLITE RACE eFoil) bolsters the company’s ACES (Autonomous/Assisted, Connected, Electrified, Shared) narrative — this supports a growth and innovation story that investors reward. Brunswick CES 2026 press release
• Neutral Sentiment: Market color and technical coverage (Barron’s) are highlighting BC as a bullish chart setup — this can attract momentum and technical traders but is less fundamental. Barron’s technical spotlight on Brunswick
• Negative Sentiment: Potential headwinds: some coverage notes risks from heavy reliance on advanced tech (safety, regulatory, adoption) and premium product positioning that could limit near-term volume gains — monitor execution, regulatory developments, and margin trends. QuiverQuant CES summary and risk notes

About Brunswick

Founded in 1845 by John Moses Brunswick, Brunswick Corporation is a global leader in recreation products. Headquartered in Mettawa, Illinois, the company has evolved from its origins as a billiard table manufacturer into a diversified supplier of leisure equipment, serving both consumer and commercial markets around the world.

Brunswick operates through two primary segments: Marine and Bowling & Billiards. In its Marine segment, the company designs, manufactures and distributes recreational boats, outboard engines and aftermarket parts under recognized brands such as Sea Ray, Bayliner and Mercury Marine.