Alphabet (GOOGL) – Investment Analysts’ Recent Ratings Changes

Several brokerages have updated their recommendations and price targets on shares of Alphabet (NASDAQ: GOOGL) in the last few weeks:

• 1/9/2026 – Alphabet was given a new $365.00 price target on by analysts at Mizuho.
• 1/8/2026 – Alphabet was upgraded by analysts at Cantor Fitzgerald from a “neutral” rating to an “overweight” rating. They now have a $370.00 price target on the stock, up previously from $310.00.
• 1/7/2026 – Alphabet was given a new $390.00 price target on by analysts at Canaccord Genuity Group Inc.. They now have a “buy” rating on the stock.
• 1/5/2026 – Alphabet was given a new $380.00 price target on by analysts at Wolfe Research. They now have an “outperform” rating on the stock.
• 1/5/2026 – Alphabet had its “buy” rating reaffirmed by analysts at Jefferies Financial Group Inc.. They now have a $365.00 price target on the stock, up previously from $320.00.
• 1/5/2026 – Alphabet had its price target raised by analysts at Argus from $330.00 to $365.00. They now have a “buy” rating on the stock.
• 12/31/2025 – Alphabet had its “outperform” rating reaffirmed by analysts at Citigroup Inc..
• 12/31/2025 – Alphabet had its price target raised by analysts at Citizens Jmp from $340.00 to $385.00. They now have a “market outperform” rating on the stock.
• 12/19/2025 – Alphabet had its “outperform” rating reaffirmed by analysts at Wedbush. They now have a $350.00 price target on the stock, up previously from $320.00.
• 12/19/2025 – Alphabet had its price target raised by analysts at Citigroup Inc. from $343.00 to $350.00. They now have a “buy” rating on the stock.
• 12/16/2025 – Alphabet had its price target raised by analysts at BMO Capital Markets from $340.00 to $343.00. They now have an “outperform” rating on the stock.
• 12/12/2025 – Alphabet had its price target raised by analysts at JPMorgan Chase & Co. from $340.00 to $385.00. They now have an “overweight” rating on the stock.
• 12/11/2025 – Alphabet had its “overweight” rating reaffirmed by analysts at Piper Sandler. They now have a $365.00 price target on the stock, up previously from $330.00.
• 12/5/2025 – Alphabet was given a new $350.00 price target on by analysts at Truist Financial Corporation. They now have a “buy” rating on the stock.
• 12/2/2025 – Alphabet had its price target raised by analysts at Arete Research from $300.00 to $380.00. They now have a “buy” rating on the stock.
• 12/2/2025 – Alphabet had its “buy” rating reaffirmed by analysts at Royal Bank Of Canada. They now have a $315.00 price target on the stock.
• 12/2/2025 – Alphabet had its price target raised by analysts at HSBC Holdings plc from $335.00 to $370.00. They now have a “buy” rating on the stock.
• 12/1/2025 – Alphabet had its “buy” rating reaffirmed by analysts at Guggenheim. They now have a $375.00 price target on the stock, up previously from $330.00.
• 11/25/2025 – Alphabet had its “neutral” rating reaffirmed by analysts at DA Davidson. They now have a $300.00 price target on the stock.
• 11/25/2025 – Alphabet had its price target raised by analysts at Moffett Nathanson from $305.00 to $315.00. They now have a “buy” rating on the stock.
• 11/24/2025 – Alphabet is now covered by analysts at BNP Paribas. They set an “outperform” rating and a $355.00 price target on the stock.
• 11/24/2025 – Alphabet is now covered by analysts at BNP Paribas. They set an “outperform” rating on the stock.
• 11/24/2025 – Alphabet had its price target raised by analysts at Arete Research from $220.00 to $300.00. They now have a “buy” rating on the stock.
• 11/24/2025 – Alphabet is now covered by analysts at BNP Paribas Exane. They set an “outperform” rating and a $355.00 price target on the stock.
• 11/20/2025 – Alphabet had its “buy” rating reaffirmed by analysts at DZ Bank AG.
• 11/18/2025 – Alphabet was upgraded by analysts at Loop Capital from a “hold” rating to a “buy” rating. They now have a $320.00 price target on the stock, up previously from $260.00.

Alphabet Dividend Announcement

The business also recently disclosed a quarterly dividend, which was paid on Monday, December 15th. Investors of record on Monday, December 8th were issued a dividend of $0.21 per share. The ex-dividend date of this dividend was Monday, December 8th. This represents a $0.84 dividend on an annualized basis and a yield of 0.3%. Alphabet’s dividend payout ratio is 8.28%.

Insiders Place Their Bets

In related news, CEO Sundar Pichai sold 32,500 shares of the company’s stock in a transaction that occurred on Wednesday, November 5th. The shares were sold at an average price of $283.48, for a total transaction of $9,213,100.00. Following the sale, the chief executive officer owned 2,337,119 shares of the company’s stock, valued at approximately $662,526,494.12. This represents a 1.37% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which is accessible through this hyperlink. Also, CAO Amie Thuener O’toole sold 2,778 shares of the firm’s stock in a transaction on Monday, November 17th. The shares were sold at an average price of $288.26, for a total transaction of $800,786.28. Following the completion of the transaction, the chief accounting officer directly owned 11,739 shares of the company’s stock, valued at approximately $3,383,884.14. The trade was a 19.14% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold a total of 225,187 shares of company stock worth $66,695,036 in the last quarter. 11.64% of the stock is owned by company insiders.

Alphabet Inc is the holding company created in 2015 to organize Google and a portfolio of businesses developing technologies beyond Google’s core internet services. Its principal operations are led by Google, which builds and operates consumer-facing products such as Google Search, YouTube, Android, Chrome, Gmail, Google Maps and Google Workspace, as well as advertising platforms (Google Ads and AdSense) that historically generate the majority of its revenue. Google also develops consumer hardware (Pixel phones, Nest smart-home devices, Chromecast) and developer and distribution platforms such as Google Play.

Beyond Google’s consumer and advertising businesses, Alphabet invests in enterprise and infrastructure offerings through Google Cloud, which provides cloud computing, data analytics and productivity services to businesses and institutions.