Deckers Outdoor (NYSE:DECK) Shares Gap Down Following Analyst Downgrade

Shares of Deckers Outdoor Corporation (NYSE:DECK) gapped down prior to trading on Wednesday after Baird R W downgraded the stock from a strong-buy rating to a hold rating. The stock had previously closed at $107.46, but opened at $101.00. Deckers Outdoor shares last traded at $102.7370, with a volume of 741,838 shares changing hands.

DECK has been the topic of several other research reports. Raymond James Financial set a $115.00 target price on shares of Deckers Outdoor and gave the company a “strong-buy” rating in a report on Friday, October 24th. Bank of America lifted their price objective on Deckers Outdoor from $120.00 to $122.00 and gave the company a “neutral” rating in a report on Thursday, September 25th. Truist Financial set a $105.00 target price on Deckers Outdoor and gave the stock a “buy” rating in a research note on Friday, October 24th. Needham & Company LLC reduced their price target on Deckers Outdoor from $128.00 to $113.00 and set a “buy” rating for the company in a report on Friday, October 24th. Finally, Telsey Advisory Group dropped their price objective on Deckers Outdoor from $120.00 to $105.00 and set a “market perform” rating on the stock in a report on Friday, October 24th. Two research analysts have rated the stock with a Strong Buy rating, nine have assigned a Buy rating, twelve have issued a Hold rating and three have assigned a Sell rating to the company. According to data from MarketBeat, Deckers Outdoor presently has an average rating of “Hold” and a consensus target price of $116.79.

Insider Transactions at Deckers Outdoor

In other Deckers Outdoor news, insider Angela Ogbechie sold 1,460 shares of the business’s stock in a transaction on Friday, October 31st. The stock was sold at an average price of $81.45, for a total transaction of $118,917.00. Following the sale, the insider directly owned 34,020 shares in the company, valued at approximately $2,770,929. The trade was a 4.11% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this link. Corporate insiders own 0.40% of the company’s stock.

Key Headlines Impacting Deckers Outdoor

Here are the key news stories impacting Deckers Outdoor this week:

• Positive Sentiment: Jim Cramer said “most of the pain in Deckers and HOKA is already baked in,” a headline that can reduce fear and attract bargain hunting or short-covering. Jim Cramer Says “I Think Most of the Pain in Deckers and HOKA Is Already Baked In”
• Positive Sentiment: Robert W. Baird maintained a neutral/price‑target view previously, setting a $125 target (implying upside), which can act as a support-level signal for investors. Baird reaffirmed neutral with $125 PT
• Neutral Sentiment: Benzinga examined Deckers’ recent short interest — higher shorting or concentrated short positions can amplify volatility and influence near‑term moves, but the piece is analytical rather than a direct catalyst. Looking Into Deckers Outdoor Corp’s Recent Short Interest
• Neutral Sentiment: MarketBeat included DECK in a roundup about stocks with analyst estimate momentum — incremental analyst estimate revisions can presage earnings surprises but are not an immediate directional trigger. 3 Stocks With Analyst Revisions That Could Drive Earnings Surprises
• Negative Sentiment: Piper Sandler downgraded Deckers to underweight, citing waning HOKA popularity — this is the most direct bearish analyst action and likely the primary driver of recent downside pressure. Baird downgrades Deckers, Crocs, flags Under Armour
• Negative Sentiment: An additional downgrade (Baird moved from strong‑buy to hold in some reports) and analyst writeups argued that promotions are an “unhealthy” sales tool for Deckers, highlighting margin and brand‑strength risks. Downgrade coverage on Zacks
• Negative Sentiment: Follow-up coverage (The Motley Fool, Schaeffer’s, MSN and video rundowns) amplified the downgrade narrative and documented intraday weakness after the analyst moves — increasing near‑term selling pressure and volatility. Why Deckers Stock Dropped Today

Institutional Trading of Deckers Outdoor

Several institutional investors and hedge funds have recently modified their holdings of the business. Carr Financial Group Corp acquired a new stake in Deckers Outdoor during the 4th quarter valued at $283,000. Wealth Enhancement Advisory Services LLC lifted its position in shares of Deckers Outdoor by 253.8% in the fourth quarter. Wealth Enhancement Advisory Services LLC now owns 37,702 shares of the textile maker’s stock valued at $4,048,000 after acquiring an additional 27,045 shares in the last quarter. NorthCrest Asset Manangement LLC acquired a new stake in shares of Deckers Outdoor during the fourth quarter valued at $669,000. Aventura Private Wealth LLC purchased a new stake in Deckers Outdoor during the 4th quarter worth about $40,000. Finally, Park Avenue Securities LLC raised its stake in Deckers Outdoor by 19.8% in the 4th quarter. Park Avenue Securities LLC now owns 30,211 shares of the textile maker’s stock valued at $3,132,000 after purchasing an additional 4,993 shares during the last quarter. Hedge funds and other institutional investors own 97.79% of the company’s stock.

Deckers Outdoor Trading Up 4.1%

The company has a market capitalization of $15.64 billion, a price-to-earnings ratio of 15.90, a PEG ratio of 4.64 and a beta of 1.15. The company’s 50 day simple moving average is $93.79 and its 200-day simple moving average is $101.68.

Deckers Outdoor (NYSE:DECK) last issued its quarterly earnings results on Thursday, October 23rd. The textile maker reported $1.82 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $1.58 by $0.24. Deckers Outdoor had a return on equity of 40.54% and a net margin of 19.47%.The firm had revenue of $1.43 billion for the quarter, compared to analyst estimates of $1.41 billion. During the same period last year, the company earned $1.59 EPS. The firm’s quarterly revenue was up 9.1% on a year-over-year basis. Deckers Outdoor has set its FY 2026 guidance at 6.300-6.390 EPS. Sell-side analysts anticipate that Deckers Outdoor Corporation will post 5.89 EPS for the current year.

About Deckers Outdoor

Deckers Outdoor Corporation is a global designer, marketer and distributor of footwear, apparel and accessories. The company’s product portfolio includes well‐known brands such as UGG, HOKA, Teva, Sanuk and Koolaburra by UGG, spanning a range of lifestyle, performance and outdoor categories. Deckers leverages a blend of proprietary manufacturing, strategic brand storytelling and direct‐to‐consumer retail to serve both fashion‐focused and performance‐oriented customers.

Founded in 1973 by Doug Otto and Karl F.