Weekly Research Analysts’ Ratings Changes for Primo Brands (PRMB)

Several analysts have recently updated their ratings and price targets for Primo Brands (NYSE: PRMB):

• 1/8/2026 – Primo Brands had its price target lowered by analysts at Mizuho from $28.00 to $24.00. They now have an “outperform” rating on the stock.
• 1/5/2026 – Primo Brands had its “overweight” rating reaffirmed by analysts at Morgan Stanley.
• 1/4/2026 – Primo Brands had its price target lowered by analysts at Morgan Stanley from $28.00 to $26.00. They now have an “overweight” rating on the stock.
• 12/29/2025 – Primo Brands had its “sell (d+)” rating reaffirmed by analysts at Weiss Ratings.
• 12/22/2025 – Primo Brands had its “sell (d+)” rating reaffirmed by analysts at Weiss Ratings.
• 12/18/2025 – Primo Brands had its price target lowered by analysts at JPMorgan Chase & Co. from $23.00 to $21.00. They now have an “overweight” rating on the stock.
• 12/15/2025 – Primo Brands had its “sell (d+)” rating reaffirmed by analysts at Weiss Ratings.
• 12/8/2025 – Primo Brands had its “sell (d+)” rating reaffirmed by analysts at Weiss Ratings.
• 12/1/2025 – Primo Brands had its “sell (d+)” rating reaffirmed by analysts at Weiss Ratings.
• 11/26/2025 – Primo Brands had its price target lowered by analysts at Mizuho from $35.00 to $28.00. They now have an “outperform” rating on the stock.
• 11/26/2025 – Primo Brands had its price target lowered by analysts at Barclays PLC from $25.00 to $24.00. They now have an “overweight” rating on the stock.
• 11/25/2025 – Primo Brands had its “sell (d+)” rating reaffirmed by analysts at Weiss Ratings.
• 11/25/2025 – Primo Brands had its price target lowered by analysts at The Goldman Sachs Group, Inc. from $21.00 to $18.00. They now have a “neutral” rating on the stock.
• 11/19/2025 – Primo Brands had its “sell (d+)” rating reaffirmed by analysts at Weiss Ratings.
• 11/13/2025 – Primo Brands had its “sell (d+)” rating reaffirmed by analysts at Weiss Ratings.
• 11/10/2025 – Primo Brands had its price target lowered by analysts at Barclays PLC from $29.00 to $25.00. They now have an “overweight” rating on the stock.

Primo Brands Announces Dividend

The business also recently disclosed a quarterly dividend, which was paid on Friday, December 5th. Shareholders of record on Tuesday, November 25th were paid a $0.10 dividend. This represents a $0.40 annualized dividend and a yield of 2.2%. The ex-dividend date was Tuesday, November 25th. Primo Brands’s dividend payout ratio is currently -129.03%.

Insider Activity at Primo Brands

In other news, Director Steven P. Stanbrook acquired 54,540 shares of Primo Brands stock in a transaction on Thursday, November 13th. The stock was bought at an average price of $16.43 per share, for a total transaction of $896,092.20. Following the completion of the purchase, the director owned 181,601 shares in the company, valued at $2,983,704.43. This represents a 42.92% increase in their ownership of the stock. The acquisition was disclosed in a filing with the SEC, which is accessible through this hyperlink. Also, CEO Eric J. Foss bought 123,049 shares of the stock in a transaction dated Tuesday, November 11th. The shares were acquired at an average price of $15.52 per share, for a total transaction of $1,909,720.48. Following the completion of the transaction, the chief executive officer owned 355,066 shares of the company’s stock, valued at approximately $5,510,624.32. The trade was a 53.03% increase in their position. Additional details regarding this purchase are available in the official SEC disclosure. Over the last three months, insiders have purchased 203,469 shares of company stock worth $3,214,674. Insiders own 58.40% of the company’s stock.

Primo Brands (NYSE: PRMB) is a consumer packaged beverage company that was established as an independent entity following a corporate spin‐off in 2023. The company specializes in the production, marketing and distribution of a broad portfolio of bottled water products, including purified, mineral and sparkling varieties. Through its focus on quality control and innovation, Primo Brands aims to deliver clean, great-tasting water in formats tailored to both at-home consumption and on-the-go lifestyles.

Its product range spans multi-serve and single-serve bottles, aluminum cans and other eco-friendly packaging solutions.