Insider Buying: WH Smith (LON:SMWH) Insider Purchases £49,984.44 in Stock

Posted by Scott Moore on Jan 11th, 2026

WH Smith PLC (LON:SMWH – Get Free Report) insider Helen Rose purchased 7,972 shares of the stock in a transaction on Thursday, January 8th. The stock was bought at an average cost of GBX 627 per share, for a total transaction of £49,984.44.

WH Smith Trading Up 1.3%

Shares of LON:SMWH opened at GBX 643.50 on Friday. The business has a 50 day moving average of GBX 650.96 and a 200-day moving average of GBX 779.66. The stock has a market cap of £802.41 million, a PE ratio of -5.67, a P/E/G ratio of 2.65 and a beta of 1.67. The company has a quick ratio of 0.42, a current ratio of 0.85 and a debt-to-equity ratio of 253.13. WH Smith PLC has a 12-month low of GBX 585.50 and a 12-month high of GBX 1,315.

WH Smith (LON:SMWH – Get Free Report) last released its earnings results on Friday, December 19th. The company reported GBX (14.20) earnings per share for the quarter. WH Smith had a net margin of 3.44% and a return on equity of 17.78%. As a group, equities research analysts forecast that WH Smith PLC will post 100.9372747 earnings per share for the current year.

Wall Street Analysts Forecast Growth

Several analysts recently issued reports on SMWH shares. JPMorgan Chase & Co. increased their price objective on WH Smith from GBX 750 to GBX 800 and gave the stock an “overweight” rating in a report on Tuesday, December 2nd. Peel Hunt reaffirmed a “buy” rating and issued a GBX 800 target price on shares of WH Smith in a research report on Friday, December 19th. Three investment analysts have rated the stock with a Buy rating and two have given a Hold rating to the company. According to data from MarketBeat.com, the stock currently has a consensus rating of “Moderate Buy” and a consensus target price of GBX 875.20.

Get Our Latest Stock Analysis on SMWH

WH Smith Company Profile

(Get Free Report)

WH Smith PLC operates as a retailer in the United Kingdom and internationally. It operates in two segments, Travel and High Street. The Travel segment offers news, books, and convenience for travelling customers. It operates stores in airports, hospitals, railway stations, and motorway service areas. The High Street segment sells stationery products, including greeting cards, general stationery, art and craft, and gifting products; news and impulse products, such as newspapers, magazines, confectionery, and drinks; and books.