Wall Street Zen Downgrades Amazon.com (NASDAQ:AMZN) to Hold

Amazon.com (NASDAQ:AMZN) was downgraded by equities researchers at Wall Street Zen from a “buy” rating to a “hold” rating in a research note issued on Saturday.

AMZN has been the topic of a number of other research reports. UBS Group set a $300.00 price target on shares of Amazon.com in a report on Friday, December 5th. Telsey Advisory Group raised their target price on Amazon.com from $265.00 to $300.00 and gave the stock an “outperform” rating in a research note on Friday, October 31st. Barclays restated an “overweight” rating and set a $300.00 price target (up previously from $275.00) on shares of Amazon.com in a report on Friday, October 31st. The Goldman Sachs Group increased their price objective on Amazon.com from $240.00 to $275.00 and gave the stock a “buy” rating in a report on Friday, October 3rd. Finally, Stifel Nicolaus lifted their price objective on Amazon.com from $269.00 to $295.00 and gave the stock a “buy” rating in a research report on Friday, October 31st. One analyst has rated the stock with a Strong Buy rating, fifty-six have issued a Buy rating and four have issued a Hold rating to the company. Based on data from MarketBeat, Amazon.com has an average rating of “Moderate Buy” and a consensus price target of $295.23.

Amazon.com Stock Up 0.4%

Shares of NASDAQ:AMZN opened at $247.38 on Friday. The stock has a market capitalization of $2.64 trillion, a P/E ratio of 34.94, a price-to-earnings-growth ratio of 1.55 and a beta of 1.37. The stock’s 50-day moving average price is $233.22 and its 200-day moving average price is $227.95. The company has a current ratio of 1.01, a quick ratio of 0.80 and a debt-to-equity ratio of 0.14. Amazon.com has a 12-month low of $161.38 and a 12-month high of $258.60.

Amazon.com (NASDAQ:AMZN) last issued its earnings results on Thursday, October 30th. The e-commerce giant reported $1.95 earnings per share for the quarter, beating the consensus estimate of $1.57 by $0.38. Amazon.com had a return on equity of 23.62% and a net margin of 11.06%.The company had revenue of $180.17 billion during the quarter, compared to analysts’ expectations of $177.53 billion. During the same period in the prior year, the business posted $1.43 EPS. Amazon.com’s quarterly revenue was up 13.4% compared to the same quarter last year. On average, equities analysts anticipate that Amazon.com will post 6.31 earnings per share for the current year.

Insider Buying and Selling at Amazon.com

In other news, Director Daniel P. Huttenlocher sold 1,237 shares of the business’s stock in a transaction on Thursday, November 20th. The shares were sold at an average price of $226.61, for a total transaction of $280,316.57. Following the sale, the director owned 26,148 shares in the company, valued at approximately $5,925,398.28. The trade was a 4.52% decrease in their position. The sale was disclosed in a filing with the SEC, which is accessible through the SEC website. Also, CEO Andrew R. Jassy sold 19,872 shares of the company’s stock in a transaction dated Friday, November 21st. The stock was sold at an average price of $216.94, for a total transaction of $4,311,031.68. Following the completion of the sale, the chief executive officer directly owned 2,208,310 shares in the company, valued at $479,070,771.40. This represents a 0.89% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. In the last three months, insiders have sold 79,734 shares of company stock valued at $18,534,017. Company insiders own 10.80% of the company’s stock.

Hedge Funds Weigh In On Amazon.com

Large investors have recently made changes to their positions in the business. Wilson Asset Management International PTY Ltd. purchased a new stake in Amazon.com during the second quarter valued at $11,102,000. ARK Investment Management LLC increased its position in shares of Amazon.com by 8.3% during the 2nd quarter. ARK Investment Management LLC now owns 1,140,494 shares of the e-commerce giant’s stock valued at $250,213,000 after purchasing an additional 86,978 shares during the last quarter. Buckhead Capital Management LLC lifted its stake in shares of Amazon.com by 16.1% in the 2nd quarter. Buckhead Capital Management LLC now owns 28,407 shares of the e-commerce giant’s stock worth $6,232,000 after purchasing an additional 3,948 shares during the period. Flaharty Asset Management LLC boosted its holdings in shares of Amazon.com by 87.7% in the first quarter. Flaharty Asset Management LLC now owns 5,088 shares of the e-commerce giant’s stock worth $968,000 after buying an additional 2,377 shares during the last quarter. Finally, Border to Coast Pensions Partnership Ltd grew its position in Amazon.com by 6.0% during the second quarter. Border to Coast Pensions Partnership Ltd now owns 1,136,311 shares of the e-commerce giant’s stock valued at $249,295,000 after buying an additional 63,924 shares during the period. 72.20% of the stock is currently owned by hedge funds and other institutional investors.

Amazon.com News Roundup

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Amazon is preparing a Walmart‑style, 225,000 sq. ft. “big‑box” store near Chicago that would combine in‑person retail with e‑commerce fulfillment—an execution play that could broaden margins and omnichannel reach. Amazon’s latest store concept is a Walmart-style supercenter
• Positive Sentiment: Amazon Pharmacy added Novo Nordisk’s oral Wegovy pill (insurance and cash options), expanding pharmacy revenue and recurring prescription flows—a near‑term revenue and margin catalyst for the pharmacy business. Amazon Pharmacy starts offering Novo Nordisk’s Wegovy weight-loss pill
• Positive Sentiment: AWS momentum is reviving the AI narrative—analysts point to accelerating AWS revenue, a large backlog and stronger AI demand that could drive margin expansion and re‑rate the stock. Will Accelerating AWS Revenue Growth Drive AMZN Stock’s 2026 Rally?
• Positive Sentiment: Broad analyst support and higher price targets (multiple firms reiterating Outperform/Buy and lifting targets) are underpinning investor sentiment ahead of earnings. Amazon Starts 2026 Strong—What It Could Mean for the Year
• Neutral Sentiment: Television and media bullishness: high‑profile investors/commentators (e.g., Jim Cramer) are publicly optimistic about AMZN’s upside in 2026—supports momentum but is sentiment‑driven. Jim Cramer Says He Is “Looking for Amazon to Put Up Much Bigger Gains in 2026”
• Neutral Sentiment: Regulatory tail risk eased somewhat after reports the EU digital rule overhaul will not impose the strictest new measures on big tech—reduces a headline regulatory overhang. Big Tech spared strict rules in EU digital rule overhaul
• Negative Sentiment: Market noise from reports that Amazon may announce layoffs has pressured the stock at times; a formal announcement would be a near‑term negative catalyst despite potential cost savings. Amazon Stock (AMZN) Slips on Layoff Expectations
• Negative Sentiment: Significant insider selling headlines and scrutiny of employee productivity/RTO initiatives may create perception issues; heavy insider sales can be viewed unfavorably by some investors. Amazon Stock (AMZN) Opinions on AWS Growth and AI Investments (insider selling summary)
• Negative Sentiment: Merchant complaints about an Amazon AI tool creating orders without sellers’ knowledge surfaced—possible reputational/operational risk if not addressed. Amazon AI tool blindsides merchants by offering products without their knowledge

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.