Sohu.com (NASDAQ:SOHU) Reaches New 12-Month High – Still a Buy?

Shares of Sohu.com Inc. (NASDAQ:SOHU) hit a new 52-week high on Tuesday . The stock traded as high as $17.25 and last traded at $17.0350, with a volume of 103555 shares changing hands. The stock had previously closed at $16.42.

Key Sohu.com News

Here are the key news stories impacting Sohu.com this week:

• Positive Sentiment: December short-interest fell meaningfully: short interest declined 17.6% to 170,539 shares as of Dec. 31 (about 0.7% of float). Lower short interest can reduce downward pressure and supports a higher share price.
• Positive Sentiment: Sohu’s timely coverage of AI at CES (AI-native hardware) could drive advertiser interest and higher traffic for tech-focused audiences, supporting near-term ad revenue. AI-Native Hardware Takes Center Stage at CES 2026
• Neutral Sentiment: Ongoing entertainment and sports content (HBO Max ‘Primal’, Golden Globes wins, NBA/NFL coverage) maintains Sohu’s content volume and user engagement, a steady but not immediately transformative revenue driver. Example: Primal Returns to HBO Max
• Neutral Sentiment: Coverage of AI’s impact on hiring (job market/AI recruitment) positions Sohu to capture topical searches and ad demand in a growing vertical, but monetization impact will depend on traffic metrics and CPMs. Navigating the Job Market in 2026
• Negative Sentiment: January short-interest reporting contains anomalous data (a report showing 0 shares and NaN change as of Jan. 12), creating data uncertainty for traders—such inconsistencies can increase intraday volatility until corrected.

Wall Street Analysts Forecast Growth

Several research firms have issued reports on SOHU. Jefferies Financial Group raised their target price on Sohu.com from $18.00 to $20.00 and gave the stock a “buy” rating in a research note on Monday, November 17th. Citigroup reiterated a “buy” rating on shares of Sohu.com in a report on Monday, November 17th. Wall Street Zen raised shares of Sohu.com from a “hold” rating to a “buy” rating in a research report on Saturday, November 22nd. Finally, Weiss Ratings reiterated a “hold (c)” rating on shares of Sohu.com in a research note on Wednesday, October 8th. Two equities research analysts have rated the stock with a Buy rating and one has assigned a Hold rating to the company. According to MarketBeat, the company presently has an average rating of “Moderate Buy” and a consensus target price of $20.00.

Sohu.com Trading Down 2.1%

The firm’s fifty day moving average price is $15.36 and its 200-day moving average price is $15.19. The firm has a market cap of $506.68 million, a price-to-earnings ratio of 3.38 and a beta of 0.42.

Sohu.com (NASDAQ:SOHU) last posted its earnings results on Monday, November 17th. The information services provider reported $0.32 earnings per share for the quarter. The business had revenue of $180.16 million during the quarter. Sohu.com had a negative return on equity of 4.20% and a net margin of 25.92%.During the same period in the previous year, the firm posted ($0.52) earnings per share.

Hedge Funds Weigh In On Sohu.com

Institutional investors have recently added to or reduced their stakes in the stock. Public Employees Retirement System of Ohio increased its holdings in shares of Sohu.com by 10.3% in the third quarter. Public Employees Retirement System of Ohio now owns 100,707 shares of the information services provider’s stock valued at $1,574,000 after purchasing an additional 9,376 shares during the period. Numerai GP LLC acquired a new stake in shares of Sohu.com during the 3rd quarter valued at approximately $175,000. UBS Group AG raised its holdings in Sohu.com by 502.9% during the third quarter. UBS Group AG now owns 162,315 shares of the information services provider’s stock worth $2,537,000 after purchasing an additional 135,394 shares during the last quarter. Athos Capital Ltd acquired a new position in shares of Sohu.com during the 3rd quarter worth $138,000. Finally, E Fund Management Hong Kong Co. Ltd. increased its holdings in Sohu.com by 71.7% during the 3rd quarter. E Fund Management Hong Kong Co. Ltd. now owns 117,575 shares of the information services provider’s stock valued at $1,838,000 after acquiring an additional 49,099 shares in the last quarter. Institutional investors and hedge funds own 33.02% of the company’s stock.

Sohu.com Company Profile

Sohu.com Inc (NASDAQ: SOHU) is a Beijing-based technology and media company that operates one of China’s earliest and most comprehensive online portals. Established in 1996 by Charles Zhang, the company provides a diverse array of internet services including news, entertainment, video streaming and UGC (user-generated content) platforms. Over the years, Sohu.com has expanded its content offerings to cover topics such as finance, sports, automotive news and lifestyle, catering primarily to users across Mainland China.

In addition to its content portal, Sohu.com is active in the online advertising market, leveraging its high-traffic websites and mobile apps to deliver targeted ads for brand marketers.