Dalton Industries (OTCMKTS:UMGP – Get Free Report) and Fluent (NASDAQ:FLNT – Get Free Report) are both small-cap business services companies, but which is the better stock? We will contrast the two companies based on the strength of their valuation, dividends, risk, institutional ownership, earnings, analyst recommendations and profitability.
Institutional and Insider Ownership
23.3% of Fluent shares are held by institutional investors. 43.5% of Fluent shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.
Analyst Ratings
This is a summary of recent ratings for Dalton Industries and Fluent, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Dalton Industries | 0 | 0 | 0 | 0 | 0.00 |
| Fluent | 0 | 1 | 0 | 0 | 2.00 |
Profitability
This table compares Dalton Industries and Fluent’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Dalton Industries | N/A | N/A | N/A |
| Fluent | -12.47% | -109.15% | -29.76% |
Earnings and Valuation
This table compares Dalton Industries and Fluent”s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Dalton Industries | $30,000.00 | 110.40 | -$260,000.00 | ($0.01) | -9.00 |
| Fluent | $254.62 million | 0.35 | -$29.28 million | ($1.15) | -2.62 |
Dalton Industries has higher earnings, but lower revenue than Fluent. Dalton Industries is trading at a lower price-to-earnings ratio than Fluent, indicating that it is currently the more affordable of the two stocks.
Volatility & Risk
Dalton Industries has a beta of 0.66, suggesting that its share price is 34% less volatile than the S&P 500. Comparatively, Fluent has a beta of 0.92, suggesting that its share price is 8% less volatile than the S&P 500.
Summary
Fluent beats Dalton Industries on 7 of the 13 factors compared between the two stocks.
About Dalton Industries
Universal Media Group Inc., a media company, produces and distributes media content worldwide. It produces On The Mike, a TV show that primarily include celebrity interviews, music concerts, and other events. The company was formerly known as Dalton Industries Inc. and changed its name to Universal Media Group Inc. in January 2016. Universal Media Group Inc. was founded in 1971 and is based in Boca Raton, Florida.
About Fluent
Fluent, Inc. provides data-driven digital marketing services in the United States and internationally. The company operates through Fluent and All Other segments. It offers customer acquisition services by operating digital marketing campaigns, through which the company connects its advertiser clients with consumers. The company also delivers data and performance-based marketing executions to various consumer brands, direct marketers, and agencies across a range of industries, including financial products and services, media and entertainment, health and life sciences, retail and consumer, and staffing and recruitment. Fluent, Inc. was founded in 2010 and is headquartered in New York, New York.
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