Investment Analysts’ Recent Ratings Changes for Principal Financial Group (PFG)

A number of research firms have changed their ratings and price targets for Principal Financial Group (NYSE: PFG):

• 1/13/2026 – Principal Financial Group had its price target raised by analysts at Wells Fargo & Company from $74.00 to $85.00. They now have an “underweight” rating on the stock.
• 1/8/2026 – Principal Financial Group had its price target raised by analysts at UBS Group AG from $88.00 to $92.00. They now have a “neutral” rating on the stock.
• 1/8/2026 – Principal Financial Group had its “underweight” rating reaffirmed by analysts at Barclays PLC. They now have a $85.00 price target on the stock.
• 1/5/2026 – Principal Financial Group had its “neutral” rating reaffirmed by analysts at JPMorgan Chase & Co.. They now have a $103.00 price target on the stock.
• 12/23/2025 – Principal Financial Group had its price target raised by analysts at Piper Sandler from $94.00 to $100.00. They now have an “overweight” rating on the stock.
• 12/15/2025 – Principal Financial Group was given a new $93.00 price target on by analysts at Morgan Stanley.

Principal Financial Group Increases Dividend

The business also recently disclosed a quarterly dividend, which was paid on Friday, December 19th. Stockholders of record on Wednesday, December 3rd were given a dividend of $0.79 per share. This is an increase from Principal Financial Group’s previous quarterly dividend of $0.78. This represents a $3.16 dividend on an annualized basis and a dividend yield of 3.5%. The ex-dividend date of this dividend was Wednesday, December 3rd. Principal Financial Group’s dividend payout ratio is currently 46.00%.

Insider Buying and Selling at Principal Financial Group

In related news, EVP Wee Yee Cheong sold 1,887 shares of Principal Financial Group stock in a transaction on Wednesday, November 12th. The stock was sold at an average price of $85.04, for a total value of $160,470.48. Following the completion of the transaction, the executive vice president directly owned 81,421 shares in the company, valued at approximately $6,924,041.84. This trade represents a 2.27% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which is accessible through this hyperlink. Also, CEO Deanna D. Strable-Soethout sold 300 shares of the company’s stock in a transaction dated Thursday, January 8th. The stock was sold at an average price of $92.50, for a total value of $27,750.00. Following the sale, the chief executive officer owned 62,252 shares in the company, valued at approximately $5,758,310. This trade represents a 0.48% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. 1.08% of the stock is currently owned by company insiders.

Principal Financial Group, commonly known as Principal, is a global financial services company headquartered in Des Moines, Iowa. The firm provides a broad range of retirement, investment management and insurance solutions for individual, employer and institutional clients. Its core businesses include retirement plan services and recordkeeping, asset management, and life and disability insurance, supported by distribution through employers, financial advisors and direct channels.

On the retirement side, Principal offers 401(k) and other workplace retirement plans, individual retirement accounts and annuity products designed to help clients accumulate and manage retirement savings.