Sonoma Allocations LLC Makes New $1.90 Million Investment in Alphabet Inc. $GOOG

Sonoma Allocations LLC purchased a new stake in Alphabet Inc. (NASDAQ:GOOG) in the 3rd quarter, according to its most recent disclosure with the SEC. The fund purchased 7,552 shares of the information services provider’s stock, valued at approximately $1,896,000. Alphabet accounts for 0.7% of Sonoma Allocations LLC’s holdings, making the stock its 28th largest position.

Several other institutional investors and hedge funds have also recently bought and sold shares of the business. IFS Advisors LLC raised its position in shares of Alphabet by 400.0% during the 2nd quarter. IFS Advisors LLC now owns 150 shares of the information services provider’s stock worth $27,000 after purchasing an additional 120 shares during the period. Robbins Farley lifted its stake in Alphabet by 60.0% in the second quarter. Robbins Farley now owns 160 shares of the information services provider’s stock valued at $28,000 after buying an additional 60 shares during the last quarter. Tripletail Wealth Management LLC acquired a new position in shares of Alphabet during the third quarter valued at $40,000. WestEnd Advisors LLC boosted its holdings in shares of Alphabet by 58.7% during the second quarter. WestEnd Advisors LLC now owns 165 shares of the information services provider’s stock valued at $29,000 after acquiring an additional 61 shares during the period. Finally, University of Illinois Foundation bought a new position in shares of Alphabet during the second quarter worth about $31,000. Institutional investors and hedge funds own 27.26% of the company’s stock.

Insider Buying and Selling at Alphabet

In other news, insider John Kent Walker sold 17,829 shares of the stock in a transaction on Tuesday, December 30th. The shares were sold at an average price of $314.89, for a total value of $5,614,173.81. Following the completion of the transaction, the insider owned 42,972 shares in the company, valued at approximately $13,531,453.08. This represents a 29.32% decrease in their position. The sale was disclosed in a filing with the SEC, which can be accessed through the SEC website. Also, CAO Amie Thuener O’toole sold 2,778 shares of Alphabet stock in a transaction dated Monday, November 17th. The shares were sold at an average price of $288.26, for a total transaction of $800,786.28. Following the sale, the chief accounting officer owned 11,739 shares in the company, valued at approximately $3,383,884.14. This trade represents a 19.14% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Insiders sold a total of 192,687 shares of company stock valued at $58,728,068 in the last quarter. Corporate insiders own 12.99% of the company’s stock.

Alphabet Stock Down 0.8%

Shares of Alphabet stock opened at $330.34 on Friday. Alphabet Inc. has a 12-month low of $142.66 and a 12-month high of $341.20. The stock’s fifty day moving average is $312.04 and its 200-day moving average is $255.02. The firm has a market capitalization of $3.99 trillion, a PE ratio of 32.58, a price-to-earnings-growth ratio of 1.84 and a beta of 1.09. The company has a quick ratio of 1.75, a current ratio of 1.75 and a debt-to-equity ratio of 0.06.

Alphabet (NASDAQ:GOOG) last issued its quarterly earnings results on Thursday, October 30th. The information services provider reported $2.87 EPS for the quarter, beating the consensus estimate of $2.29 by $0.58. The business had revenue of $102.35 billion during the quarter, compared to the consensus estimate of $99.90 billion. Alphabet had a net margin of 32.23% and a return on equity of 35.00%. The firm’s quarterly revenue was up 15.9% on a year-over-year basis. During the same quarter in the prior year, the firm earned $2.12 EPS. Equities analysts anticipate that Alphabet Inc. will post 8.89 earnings per share for the current year.

Alphabet Announces Dividend

The company also recently declared a quarterly dividend, which was paid on Monday, December 15th. Investors of record on Monday, December 8th were paid a dividend of $0.21 per share. This represents a $0.84 annualized dividend and a yield of 0.3%. The ex-dividend date was Monday, December 8th. Alphabet’s payout ratio is currently 8.28%.

Alphabet News Summary

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Major commercial validation — Apple’s decision to use Google’s Gemini to power the next-generation Siri is being treated as a high-margin licensing win and a distribution multiplier for Gemini; MarketBeat highlights this deal as a key catalyst behind Alphabet clearing a $4 trillion market cap. Alphabet Tops $4 Trillion Valuation as AI Momentum Runs HotMarketBeat: Alphabet Tops $4 Trillion Valuation
• Positive Sentiment: Product momentum — DeepMind and Google product teams are working closely (DeepMind CEO says daily dialogue with Google CEO) as Gemini and other AI features (e.g., Personal Intelligence) accelerate integration across Google apps — supports revenue/monetization pathways. DeepMind CEO is talking to Google CEO ‘every day’ as lab ramps up competition with OpenAICNBC: DeepMind/Google collaboration
• Positive Sentiment: Analyst and market momentum — Multiple analyst upgrades and higher price targets (Goldman, BofA, Wells Fargo, Cantor, Jefferies) plus bullish media commentary (including Jim Cramer) are supporting investor sentiment and inflows. Is Alphabet Inc. (GOOGL) The Most Profitable US Stock to Buy?InsiderMonkey: analyst coverage & targets
• Neutral Sentiment: Commercial pilots & partnerships — Google will power agentic AI for Woolworths’ Olive chatbot in Australia later this year, a useful commercial test but limited near-term revenue impact. Do Woolworths shoppers want Google AI adding items to buy? We’ll soon find outTechXplore: Woolworths pilot
• Neutral Sentiment: Sector tailwinds — Large forecasts for AI spending boost the long-term thesis for hyperscalers, but they also imply higher capex and competitive intensity across cloud and GPU suppliers. NVDA, GOOGL, META: AI Spending Forecast to Hit $2.53 Trillion This YearTipRanks: AI spending forecast
• Negative Sentiment: Regulatory/legal risk — Google asked a U.S. judge to pause an order forcing it to share data with rivals while it appeals an antitrust ruling; litigation outcomes could materially affect search economics and competitive positioning. Google asks US judge to defer order forcing it to share data while it appealsReuters: appeal to defer data-sharing order
• Negative Sentiment: AI training litigation — Major publishers are seeking to join a class-action suit alleging Google used copyrighted works to train AI models; potential damages, injunctions or limits on training data could raise costs and slow model development. Publishers seek to join lawsuit against Google over AI trainingReuters: publishers move to join lawsuit
• Negative Sentiment: Insider selling & operational constraints — Reports show heavy insider sales (including large Sundar Pichai stock disposals) and Alphabet warns U.S. electrical transmission bottlenecks are slowing data‑centre hookups, which could constrain capacity growth for cloud/AI workloads. Insider selling and lobbying disclosureQuiverQuant: insider sales / lobbying • Google says US transmission system is biggest challenge for connecting data centersReuters: data-center transmission constraints

Analyst Upgrades and Downgrades

A number of research analysts have issued reports on the stock. Morgan Stanley boosted their target price on shares of Alphabet from $210.00 to $270.00 and gave the company an “overweight” rating in a research note on Thursday, October 2nd. Phillip Securities raised Alphabet from a “moderate buy” rating to a “strong-buy” rating in a report on Friday, November 7th. Piper Sandler lifted their target price on Alphabet from $285.00 to $330.00 and gave the company an “overweight” rating in a research note on Thursday, October 30th. Bank of America increased their price target on Alphabet from $280.00 to $335.00 and gave the stock a “buy” rating in a research note on Thursday, October 30th. Finally, Robert W. Baird boosted their price target on shares of Alphabet from $215.00 to $275.00 and gave the stock an “outperform” rating in a research report on Monday, September 22nd. Seven research analysts have rated the stock with a Strong Buy rating, thirty-one have given a Buy rating, two have given a Hold rating and two have assigned a Sell rating to the company’s stock. According to MarketBeat.com, the stock presently has an average rating of “Buy” and an average price target of $320.31.

Alphabet Company Profile

Alphabet Inc (NASDAQ: GOOG) is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as “Other Bets.” Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company’s history.

Alphabet’s core business centers on internet search and advertising, with Google Search and the company’s ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.