Procter & Gamble (NYSE:PG) Price Target Cut to $164.00 by Analysts at BNP Paribas Exane

Procter & Gamble (NYSE:PG) had its price target lowered by equities researchers at BNP Paribas Exane from $172.00 to $164.00 in a note issued to investors on Friday,MarketScreener reports. The firm currently has an “outperform” rating on the stock. BNP Paribas Exane’s price target indicates a potential upside of 13.46% from the stock’s current price.

Several other research firms also recently commented on PG. Barclays set a $155.00 target price on Procter & Gamble in a research report on Friday. Piper Sandler began coverage on Procter & Gamble in a report on Wednesday, January 7th. They issued a “neutral” rating and a $150.00 price objective on the stock. Jefferies Financial Group upgraded Procter & Gamble from a “hold” rating to a “buy” rating and increased their price objective for the stock from $156.00 to $179.00 in a research report on Tuesday, December 16th. TD Cowen reduced their target price on shares of Procter & Gamble from $168.00 to $150.00 and set a “buy” rating for the company in a research report on Thursday, January 8th. Finally, Cowen restated a “buy” rating on shares of Procter & Gamble in a research note on Thursday, January 8th. Fifteen analysts have rated the stock with a Buy rating and ten have assigned a Hold rating to the company. According to MarketBeat, the stock currently has an average rating of “Moderate Buy” and an average target price of $168.36.

Procter & Gamble Price Performance

NYSE:PG opened at $144.55 on Friday. The company has a market cap of $337.77 billion, a P/E ratio of 21.10, a P/E/G ratio of 4.88 and a beta of 0.39. The firm’s fifty day moving average price is $144.72 and its two-hundred day moving average price is $150.98. Procter & Gamble has a one year low of $137.62 and a one year high of $179.99. The company has a debt-to-equity ratio of 0.46, a current ratio of 0.71 and a quick ratio of 0.51.

Procter & Gamble (NYSE:PG) last posted its earnings results on Friday, October 24th. The company reported $1.99 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $1.90 by $0.09. Procter & Gamble had a net margin of 19.74% and a return on equity of 32.63%. The company had revenue of $22.39 billion during the quarter, compared to analysts’ expectations of $22.23 billion. During the same quarter last year, the company posted $1.93 EPS. Procter & Gamble’s quarterly revenue was up 3.0% compared to the same quarter last year. Procter & Gamble has set its FY 2026 guidance at 6.830-7.100 EPS. Equities analysts expect that Procter & Gamble will post 6.91 earnings per share for the current year.

Insider Activity at Procter & Gamble

In related news, CAO Matthew W. Janzaruk sold 725 shares of the stock in a transaction on Thursday, October 30th. The stock was sold at an average price of $149.57, for a total value of $108,438.25. Following the completion of the sale, the chief accounting officer directly owned 979 shares in the company, valued at $146,429.03. This represents a 42.55% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which is available at this hyperlink. Company insiders own 0.20% of the company’s stock.

Hedge Funds Weigh In On Procter & Gamble

A number of hedge funds and other institutional investors have recently made changes to their positions in PG. Vanguard Group Inc. grew its position in shares of Procter & Gamble by 0.6% during the 3rd quarter. Vanguard Group Inc. now owns 234,630,605 shares of the company’s stock worth $36,050,992,000 after buying an additional 1,419,322 shares during the period. State Street Corp increased its holdings in Procter & Gamble by 0.4% during the 3rd quarter. State Street Corp now owns 100,634,824 shares of the company’s stock worth $15,462,541,000 after purchasing an additional 370,872 shares in the last quarter. Geode Capital Management LLC lifted its stake in Procter & Gamble by 1.8% during the 2nd quarter. Geode Capital Management LLC now owns 59,415,933 shares of the company’s stock valued at $9,439,341,000 after acquiring an additional 1,060,713 shares in the last quarter. Norges Bank bought a new stake in shares of Procter & Gamble in the 2nd quarter worth $5,099,644,000. Finally, Franklin Resources Inc. raised its holdings in shares of Procter & Gamble by 8.3% in the third quarter. Franklin Resources Inc. now owns 22,850,345 shares of the company’s stock valued at $3,510,955,000 after purchasing an additional 1,752,481 shares during the last quarter. 65.77% of the stock is owned by institutional investors and hedge funds.

Trending Headlines about Procter & Gamble

Here are the key news stories impacting Procter & Gamble this week:

• Positive Sentiment: P&G announced a dividend increase that pushed shares higher after the news; investors often view dividend raises as a sign of cash-flow confidence. Procter & Gamble (NYSE:PG) Shares Up 1.4% Following Dividend Announcement
• Positive Sentiment: UBS reiterated a Buy rating on PG, which can lend support to the stock by reinforcing institutional conviction. UBS Sticks to Their Buy Rating for Procter & Gamble (PG)
• Positive Sentiment: Dividend-focused coverage included P&G in a roundup of high-yield and dividend-resilient names, reinforcing interest from income-oriented investors. Dividend roundup: Goldman Sachs, Procter & Gamble, Costco, Caterpillar, and more
• Neutral Sentiment: Zacks published an in-depth preview of Q2 metrics (beyond EPS/revenue), offering models and expectations investors should watch when the quarter posts—useful for positioning but not an immediate catalyst. Insights Into P&G (PG) Q2: Wall Street Projections for Key Metrics
• Neutral Sentiment: The options market shows unusual activity that some interpret as signaling bigger moves ahead; this is mixed info—could indicate hedging or directional bets. Is the Options Market Predicting a Spike in Procter & Gamble Stock?
• Neutral Sentiment: P&G is scheduled to report earnings soon (projected posting), keeping the stock sensitive to the quarter’s top-line and margin details. Procter & Gamble (PG) Projected to Post Earnings on Thursday
• Neutral Sentiment: A comparative profile vs. smaller peer Synergy CHC was published; not directly market-moving for PG but helpful context for sector/peer analysis. Head to Head Comparison: Procter & Gamble (NYSE:PG) vs. Synergy CHC (NASDAQ:SNYR)
• Neutral Sentiment: P&G appears on lists of dividend-paying Dow stocks (Dogs of the Dow coverage), which can attract income-focused flows over time but is not an immediate catalyst. The Dogs of the Dow: 10 Downtrodden Dividends Paying Out Up to 6.8%
• Neutral Sentiment: Media noted that CEO stock incentives could meaningfully increase his compensation—this aligns management with shareholders but may raise questions about dilution/compensation structure for some investors. Procter & Gamble CEO could see major wealth boost from stock incentives
• Negative Sentiment: Zacks’ earnings preview warned Q2 EPS may decline and suggested P&G may lack the mix for an earnings beat—this raises short-term downside risk if results disappoint. Earnings Preview: Procter & Gamble (PG) Q2 Earnings Expected to Decline
• Negative Sentiment: Large put buying was reported (76,923 puts), a roughly 190% jump vs. typical volume—this is a bearish options signal that could amplify volatility or signal hedging against a near-term drop. Is the Options Market Predicting a Spike in Procter & Gamble Stock?
• Negative Sentiment: A report noted an insider (Rep. Gilbert Ray Cisneros, Jr.) sold shares; insider selling can be perceived negatively even if non-material. Procter & Gamble (NYSE:PG) Stock Unloaded Rep. Gilbert Ray Cisneros, Jr.

Procter & Gamble Company Profile

Procter & Gamble (NYSE: PG) is a multinational consumer goods company headquartered in Cincinnati, Ohio. Founded in 1837 by William Procter and James Gamble, P&G has grown into one of the world’s largest producers of branded consumer packaged goods. The company focuses on developing, manufacturing and marketing a broad portfolio of household and personal care products sold to consumers and retailers worldwide.

P&G’s product offering spans several core business categories, including Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine & Family Care.